10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods

10 in 2.010

Our kids-pertise

Our kids-pertise

moms kids

AdNerds is simple math

AdNerds = A^T

A = AdvertisingT = Technology

TA

AdNerds = A^T

A = AdvertisingT = Technology

TA

10 in 2.010

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webinternet

hardware

brains

legal

webinternet

webinternet

hardware

hardware

brains

“These kids’ brains are actually wired differently, their IQs are up by all the measures we have. This is the smartest generation ever.”

Don Tapscott, author of “Grown Up Digital”

brains

brains“Email is old school in the eyes of the teenager. While adults use the computer for financial reasons like banking, buying, and planning our next trip, kids use it to meet each other, gossip, share photos, and communicate in character-limited blurbs.”

Pew Internet & American Life Project Surveys

brains1. YouTube2. Google3. Facebook4. Sex5. MySpace6. Porn7. Yahoo8. Michael Jackson9. Fred10. eBay

OnlineFamily.Norton, analysis of 3.5 billion searches

brains

legal

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Thuscommunication

changes

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10 in 2020

Your glasses went up and down a lot during the show you just left. Do you want

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