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recommendations from Doug Hadden on improving social media use by association
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ICGFM Communications Update December 2010
Doug HaddenVP Communications
Agenda
• Where are we?• How do we improve?
We did not meet these objectives• Increase page views from 10k to 50k to
100k• Become the definitive go-to source of
PFM material• Achieve 50% of hits from emerging
nations• Resulting in larger conference groups
– More income• More effective and wide spread good
practices in governmental financial management
results
Jan-
09
Mar
-09
May
-09
Jul-0
9
Sep-0
9
Nov-0
9
Jan-
10
Mar
-10
May
-10
Jul-1
0
Sep-1
0
Nov-1
00
5,000
10,000
15,000
20,000
25,000
30,000
35,000Web Site
Scribd
Slideshare
YouTube
Flickr
Blog
Total
Linear (To-tal)
Web Activityresults
Context
• January 2009– 2,298 Pageviews
• November 2010– 20,487 Pageviews
• January 2009-December 2010– Web Site: ~52,000 page views– All other sites: ~425,000 page views
results
Page View Contribution
• Scribd (documents & presentations) ~ ½ of page views• Most important content is the most often used• Far more people find the Journal on Scribd than on the Web Site
results
11%
47%
33%
1%
3%
5%
Web SiteScribdSlideshareYouTubeFlickrBlog
Scribd Statisticsresults
Rapidly progressing to the end of the 20th Century!• Progress, yes – failing to meet
potential
results
Road Aheadrecommendations
Road ahead
1. Articulate organizational value proposition
2. Identify targets3. Adjust communications accordingly4. Communications calendar5. ICGFM board members, executive
committee need to use social networks
recommendations
Recommended