2013 ANT+ SYMPOSIUM OROURKE KEYNOTE

ANT+ Symposium 2013October 2013 | Kananaskis, Alberta

What We Don’t Tell Customers (But Should)

@ANTPlus 1@BryanKORourke

#GGI2014

STARTING POINT OF AN AGE2

@bryankorourke

ERAfrom Latin aera

NO NEW MALLS IN 17 YEARS3

ERAA NEW

#ANTPLUS2013

LOOKING THROUGH A NEW LENS 4

ERAA NEW

#ANTPLUS2013

HISTORY TEACHES US5

@bryankorourke

#ANTPLUS2013

THE ERA OF NEW IDEAS6

87%Fortune 500 Firms from 1955 vs. 2011

#ANTPLUS2013

7

8

79%Better To Have Been A Child When They Were Growing Up

HeartLand Monitor Poll 9.2013

9

30%Children Are Obese In The US

Designed to Move Report 2012

10Perception

Accelerating Returns11

Law of

#NEWERA

12

@PeterdiamandisAbundance

LEVERAGE THIS BRIGHT FUTURE13

@bryankorourke

ERAA NEW

OF GROWTH#ANTPLUS2013

14

Globalism

EMBRACE TRENDS

Consumers

CHANGE

Technology

@bryankorourke #FutureofFitness

TECHNOLOGY OPPORTUNITYconflict with human touch is

not what many think

#ANTPLUS2013

CLOUD COMPUTING 16

@bryankorourkeLow Cost Powerful Tools and Platforms

#ANTPLUS2013

#FUTUREOFFITNESS17

@bryankorourke

WEARABLES 18

@bryankorourke

Millions of US Adults Have Used Devices #InternetOfThings

19

@bryankorourke

485,000,000Shipped Wearables By 2018 - 60% Health & Fitness

ABI Research 2013

@bryankorourke

EMBEDDED 20

21

Virtual

22

>1 Million Users

GAMIFICATION

Mobile | Connectivity 23

@bryankorourke

@bryankorourke

24

@bryankorourke

7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA

ABI Research 2013

25

@bryankorourke

100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra

Many facilities still don’t have effective apps

ABI Research 2013

PAYMENT, CHECK-IN, ENGAGEMENT26

@bryankorourke

27

“It’s about merging digital with the brick and mortar store.”

@chuckrunyon

COMPETING FOR THE FUTURE

NEW FORMS OF CARDIO & ENTERTAINMENT28

New Technologies

WALLED GARDENS29

New Technologies

@bryankorourke

COLLABORATION & STANDARDS 30

FIT-C

AN INTERCONNECTED WORLD 31

GLOBALISM 32

@bryankorourke

URBAN / BRIC 33

@bryankorourke

34

2016 World Population In Emerging Markets

88%@bryankorourke

Middle Class Doubles35

@bryankorourke

2,500,000,000 More In 15 Years

CONSUMERS 36

@bryankorourke

THE CONSUMER IS KING 37

@bryankorourke

38

@bryankorourke

“Transforming Expectations

and Interactions With Everyone”

Consumer Transformation

Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

39

http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less25%US Chameleon Consumer

40@bryankorourke

89% Price#1 Decision Factor

EXPERIENCE VS UTILITY 41

@bryankorourke

BIFURCATION

OMNI CHANNEL

42

Functional & Group MICROGYMS

43

GymBox

benkellydesign.comDESIGN - UX

PRESUMERS & CUSTOWNERS 44

@bryankorourkeParticipate in the funding, launch and growth of new products

45

Using Devices To Maxmimize Every Moment

Mobile Moments

63% of females and 73% of males check at least every hour

@JJJRHbook@GARYVEE

Caring About Customers First Why Do You Love Your Mom ?CARING

A Cultural Shift Back From Where We Came : Small Town RulesSHIFT

Forget The OLD Rules

Erase Lines In The SandBOUNDARIES

@bryankorourke

Some “Smart” People Dismiss It

What’s The ROI ?

Visitors -> Friends Friends -> BuyersBuyers -> Advocates

RELATIONSHIPS

CREATE an AWESOME CUSTOMER FOCUSED CULTURE

CARINGC U L T U R E

LEADERS NEED TO BE AN EXAMPLE LEADERSHIP

Chuck Runyon

TRANSPARENCY

Great Experiences Know Your Customers & Connect

SHOCK & AWE

54

Globalism

EMBRACE TRENDS

Consumers

CHANGE

Technology

IN THE NEW ERA55

@bryankorourke

GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym

56@BryanKORourke

#GGI2014

Tuesday AgendaLincoln’s 1863 & 1864National Banking Act

#ANTPLUS2013

Rethinking Requires LeadershipFor A New Paradigm

57@BryanKORourke

#GGI2014A Lack Of Standards Undermined

The US Economy For Centuries

#ANTPLUS2013

GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym

58@BryanKORourke

#GGI2014

Rethinking Requires Leadership

59@BryanKORourke

#GGI2014 Sony Senior VP Steve Heckler

"The [music] industry will take whatever steps it needs to protect

itself and protect its revenue streams. It will not lose that revenue

stream, no matter what."

August 2000

@BryanKORourke

#GGI2014

@BryanKORourke

#GGI2014

#ANTPLUS2013

62@BryanKORourke

#GGI2014Sony CFO Masaru Kato

April 2012

Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business

without protecting any sacred cows."

April 2012

63 @BryanKORourke#ANTPLUS2013

Rethinking Requires Leadership

GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym

64@BryanKORourke

#GGI2014

Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology

S CURVE- REINVENTION & FRAGMENTATION

65@bryankorourke

New Era : Micro GymLow Cost

Pop UpDigital

WellnessMind Body

THE NEW ERA

CHANGE DRIVING

GROWTH & OPPORTUNITY

66@bryankorourke

Digital

Nutritional Motivational

Wellness

NEW ERA

EVOLVING NEEDS 67

@bryankorourke

68@bryankorourke

“Sick Care” Is Broken

Self Care: NEW MARKETS

WE CAN CREATE THIS FUTURE69

@bryankorourke

ERAA NEW

OF GROWTH

70

“The best way to predict the futureis to create it “ - Peter Drucker

71

MOVEMENT

Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372

@bryankorourke #ANTPLUS2013

What We Don’t Tell Customers(but should)