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We are the Romanian leading participatory marketing agency, Visit us at www.buzzstore.ro.
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04/12/2023 @BUZZStore/ Agency credentials 1
Marketing with people, than at people!
04/12/2023 @BUZZStore/ Agency credentials 2
Marketers like fueling conversations that generate awareness and shape brand perception.
Connecting great brands with curious and active consumers BUZZStore is the
Romanian marketing agency active in the field of participatory marketing services.
We own a growing network of opinion leaders (volunteers) called BUZZers.
We connect brands with the right BUZZers to spread the word about our clients products and services.
BUZZers are curious consumers, well connected off-line and active on-line, eager to experience and promote great products and services.
Together we transform natural word of mouth into a targeted and measurable media channel .
04/12/2023 @BUZZStore/ Agency credentials 3
STRATE
GY T
hr
oug
h creative a
nd i
nnovativ
e ca
mpaig
n
pr
oposals.T
hr
oug
h c
onti
nuous
devel
opme
nt
of t
he
Buzz
ers
data
base.
VALUES InnovationPassion TransparencyCustomer orientation
BUZZStore
Com
pany a
t a g
lance
04/12/2023 @BUZZStore/ Agency credentials 4
Power to the consumer
USER-GENERATED
CONTENT
WORD OF MOUTH NETWOR
KS
ONLINE ADVISOR
Y BOARDS
Participatory marketing is all about marketing
with people rather than at people!
04/12/2023 @BUZZStore/ Agency credentials 5
But does it works?
P&G think so! Participatory marketing is 5 times as effective as traditional marketing.
P&G have developed a special participatory marketing formula. They say it can boost sales by 10%+
Research shows that participatory marketing stimulates a key growth driver: recommendations.
04/12/2023 @BUZZStore/ Agency credentials 6
Most powerful influencer: a friends recommendation
75% of people don’t
accept advertisements as truth
90% of people believe brand recommendations from friends
61% of people use search engines to research a product before they purchase it
70% of people believe
consumer ratings
04/12/2023 @BUZZStore/ Agency credentials 7
Rebranding a mature product
Launching new product
Creating consumer advocacy
Driving online traffic &recommendations
Increasing sales
A participatory marketing campaign is right for…
04/12/2023 @BUZZStore/ Agency credentials 8
Word of Mouth still most trusted resource says Nielsen research!
04/12/2023 @BUZZStore/ Agency credentials 9
Recommendation from friends is more trusted than classic advertising &communication says Forrester Research!
Forrester Research, 2012
04/12/2023 10
How does it work?
@BUZZStore/ Agency credentials
Clients Brief
Concept development/ campaign page set-up
BUZZers selection
Send invites to participate
Pre-campaign questionnaire
Selection of participants
BUZZ Kit production
BUZZ Kit expedition
Monitoring & stimulating BUZZers reactions
Post-campaign questionnaire
Ex-post analysis + optional research results
Results presentation to the client
04/12/2023 @BUZZStore/ Agency credentials 11
What do we measure?
Reach• How many
people were exposed to the campaign message Online/ Offline.
Insights• BUZZers and
their friends impressions on the tested products.
NPS• The propensity
of participants to recommend the tested products.
Awareness & Sales• Impact of the
campaign on tested products awareness & sales
Participatory marketing delivers efficient & measurable results.
04/12/2023 @BUZZStore/ Agency credentials 12
Offline• Based on the weekly buzz reports from
BUZZers. Estimated reach – each BUZZer can influence up to 10 people during the campaign + after discussions.
• Photos, videos and posts from offline discussions
Online
• Blog reach monitored via zelist.ro• Facebook monitor via FB tools and
ZeList.ro• Campaign page reach monitored via
Google Analytics• Other social medias (YouToube, Tweeter)
using the channels monitoring instruments
How do we measure?
04/12/2023 @BUZZStore/ Agency credentials 13
How do we measure?
But we corroborate it with other qualitative insights.Important as companies can claim it on advertising materials such as “92% of mothers recommend product X” (based on BUZZStore research).
04/12/2023 @BUZZStore/ Agency credentials 14
•Promo concept•Campaign page set-up & maintenance•Campaigns pre and post questionnaires design•BUZZers selection process
Promotion concept
•BUZZ guidelines development•Products, samples, coupons logistics (from client’s warehouse to BUZZers’ hands)
BUZZers Kit
•Continous activation of online & offline conversations.•Questionnaires analysis – qualitative and quantitative outcome.•Campaign report.
Monitor & Evaluate
What do we offer?Basic package includes:
04/12/2023 @BUZZStore/ Agency credentials 15
• BUZZers Kit materials
• Campaign page layout
• Video testimonials• Printed items of the
BUZZ kit
• Social media communities management
• Boost campaign relevant posts through Fb Ads, etc
• U&A analysis• Customer
satisfaction survey• CATI interviews
BUZZ Creative
BUZZ Production
BUZZ Social BUZZ Research
What additional services we offer?
in cooperation with 3rd parties:
04/12/2023 16
• Creative concept and guidelines for development of materials by clients’ agency
• Web development• Campaign implementation &
logistics• Reporting
Campaign management
• BUZZers selections x number of participants
• BUZZers acquisition and conversion in the campaign
• Activation/ monitoring/ motivation
BUZZers management
• Questionn. analysis and results presentation
Research
Pricing methodology
@BUZZStore/ Agency credentials
3rd parties costs
The outcomeof a BUZZStore campaign
ADVOCACY: Create loyal
consumers (the BUZZers) beyond the period of the testing campaign.
Credible WOM through brand
advocates, both on-line and offline.
VALUABLE INSIGHTS: Quantitative and
qualitative data via pre and post
campaign questionnaires
Social media posts (photos, videos)to
be further promoted within
the brand community pages/social
media.
MARKETING CLAIMS:
The Net Promoter Score measured at
the end of the campaign could be
used in communication
“ X% of consumers recommend product Y”
The value of BUZZStoreTARGETED: Delivers deep engagement of the right customers and influencers for
your product
MEASURABLE: Builds WOM into your media mix through a proven, measurable
medium
SCALABLE: Creates market impact
through a growing base of BUZZers
EFFECTIVE: Provides unique two-way
communication that accelerates natural WOM
and gains valuable customer insights.
04/12/2023 @BUZZStore/ Agency credentials 19
Contact us at:
Adelina PasatManaging Partnertel: + 40 765 23 29 28adelina.pasat@buzzstore.rowww.buzzstore.roFacebook/BUZZStoreRomania
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