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Learn the Top 5 Ways to Prepare for Growth in Your Home Improvement Business. The home improvement market is set to explode. Ryan Paul Adams takes you through some key tips in our recent webinar to help you learn how you can prepare for real growth in your home improvement business and set yourself up for long term success and increased revenue.
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5 Things You NEED to Do to Prepare for Growth in Your
Home Improvement Business
Presented by Ron Rodi & Ryan Paul Adams
Ron RodiDirector of Client Services – PME 360
• Director of Client Services - PME 360 in Chicago
• Has worked to improve client experience and grow revenue through consultative sales and marketing since 2008
• Assists start ups with growing into major contenders in competitive industries
• Helps generate quantum top line revenue increases in major competitive markets in variety of industries
• Lifetime student of Sales Mastery• $100 million+ in career transactional
sales
Ryan Paul AdamsCEO – PME 360
• Working on growing businesses since 2005
• Been in the internet marketing world for 8+ years
• Successfully launched 4 companies • Helped generate millions in additional
revenue for local businesses in a wide variety of industries with a focus on the home improvement market
• SEMPO Certified Advanced SEO Specialist, Google Analytics & Adwords Certified
• Invested over $100,000+ and 6,000 hours in advanced education in business, sales, and marketing over the past 8 years.
Preparing for Growth in Your Home Improvement Business
Top Five Ways
• Focus on One Thing at a Time• Know What is “Good Enough”• Become the Go-To Industry Expert• Put On a Show• Create Systems
Why I Love the Home Improvement Market in 2012 and Beyond
• An estimated 21 million homeowners will undertake about 30.7 million home repair, maintenance, and remodeling projects in 2011, spending $185 billion in the process.
Source: Profile America
Why I Love the Home Improvement Market in 2012 and Beyond
High Ticket Sales in a Growing Market with Very Few Competitors Willing to Do the “Right” Things to Grow
Source: Profile America
Home Improvement Activity Highest in Seven Years
• According to Consumer Reports Article on Nov 2, 2012– "As owners become more confident that investments in housing will hold their value, they are beginning to undertake projects
to improve their comfort that they had been putting off.“ – George Moore, Jr NAHB remodelers chairman.
• Growth was seen in all three indicators of market conditions: maintenance and repairs rose to 56 (from 50), minor additions and alterations to 51 (from 47) and major additions and alterations to 49 (from 42). Projects that cost $25,000 or more are still lagging behind smaller renovations and repairs but are showing strength.
High Ticket Sales in a Growing Market with Very Few Competitors Willing to Do the “Right” Things to Grow
Source: Profile America
So What?
• Growing Market + Great Company to Capture Market Share = Wealth Creation
• Have to Focus, Market, Scale and Deliver to Capture this Growth
The Opportunity to Make Lots of $$$ and Build a Great Business is There, so Stop Delaying!
Money Loves Speed.
Focus on ONE Thing at a Time
Business Owner Conundrum
• Responsible for everything
• Lack of direction, focus and delegation
• Passion for business is lost or misplaced
• Mentally drained and ineffective
• Poor business model
Multitasking; Trying to Do Everything
Diminished Productivity;
Accomplishing Nothing
Overwhelmed by Work
to be Done
Focusing On Single Tasks
• Eliminate distractions (email, cell phone, open-door policies)
• Focus on doing one task until complete• Do not expect perfection
Know When Something is
“GOOD ENOUGH”
What is “Good Enough?”
• Perfection is time consuming, often unattainable
• 80-90% perfect = good enough
• Cost/benefit analysis of perfection vs. time wasted
• Save perfection for when it really counts
Just Okay
Good Enough
Perfection(don’t bother)
Become an EXPERT in
your field
Becoming an Expert
• Importance of creating consistent quality content• Write a book (or shook, or eBook)• Leverage social media channels• Think outside the box with podcasts, webinars,
“how-to” videos and tutorials or radio shows• Dominate the knowledge base in your industry
Put On a SHOW
Put On a Show
• Define your niche• Act like you’ve
been there• Sell the lifestyle• Be memorable
Create & Improve SYSTEMS
Create and Improve Systems• Make a list of everything
you do and how • Get together with your
team and “poke holes” in it
• Test it• Refine it• Repeat
Finally….Mentality for Growth
Must Have It!
You Have to Want to Grow!• Staying where you are is NOT good• Get out of the craziness and chaos by growing• Growth allows you to: hire more people, get stuff
off your plate, re-invest in your product and processes, and achieve your “big dreams”
• Business is NOT static. It’s dynamic. • If you don’t grow, your competitors will
Limited time complimentary offer for all listeners:
“30-Min Strategy Session of your business. Email Ryan for more information (radams@pme360.com).
Thank you, Ron Rodi & Ryan Paul Adams
Questions? Next Webinar:
How to Grow in Any Market
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