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Webinar hosted by Own It Ventures, presented by Rosie Taylor of Rosiemedia. Six steps for inventors to build product demand using social media.
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Presented by
Rosie Taylor
6 STEPS TO BUILD PRODUCT DEMAND & SALES BY USING
SOCIAL MEDIA
Hosted by Own It Ventures
Seriously, who am I to talk?
• Over 15 years of marketing & communications experience
• 8 years in public affairs introducing & managing social media to local government
• Internet Geek w/plenty of creds like BSBIS & CIW
• Authorized Duct Tape Marketing Consultant• Passionate writer fascinated with Digital PR
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How important is social media to inventors?
An inventor-entrepreneur who takes social media seriously and uses it to his/her advantage will be strides ahead of those who do not.
More than 70 percent of those who use social media are more influenced by user-generated content when making purchasing decisions than by traditional advertising and marketing methods.
Bonnie Griffin KaakePresident Innovative Consulting Group, Inc.
70%
“
“
Start by Creating a StrategyAsk Yourself WHY?
The Six Steps
Create Relevant ContentTell Your Story & Curate
Develop Social Proof & Create Demand with a Side Effect of Sales
Engage or Die! Be Authentic
Stop Being Invisible! Optimize Profiles& Create Awareness
Step 1
Step 2
Step 3
Step 4
Step 5
Get Out the Chair & Whip!Keep the Social Media Beast in Check
Step 6
Step 1: Strategy
LISTEN
Step 2: Create Relevant Content
STEP 3: STOP BEING INVISIBLE!
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- Chris Brogan“Why Chris Brogan Loves
Google Plus”
Posting a video that showcases your products or services can really boost sales. Consider uploading a video with a demo or discussing the various services you offer. Or ask your customers to send video testimonials about your business.
““
SOCIAL PROOF & DEMAND
STEP
4:
Twitter Tweaks: EMBED TWEETS
Twitter Tweaks: BRAND PAGES
STEP
5:
ENGAGE OR DIE!
STEP 6:
GET OUT YOUR
CHAIR & WHIP
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Management
ToolsBufferappSeesmicSprout SocialTweetDeckHootSuiteRavenToolsRadian6Argyle
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Case Study – Charge Large Board Game
My Social Haunts:@rosiemedia
www.linkedin.com/in/rosiemedia
www.facebook.com/rosiemedia
www.rosiemedia.com
rtaylor@rosiemedia.com
954-667-9668
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