7 Secrets to Launching a Successful Beverage Brand

7 Steps to Building a Successful Beverage Brand

The marketing secrets you can use to grow your beverage business – starting today!

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welcome to your hands-on training webinarToday I am going to show you:

• What most beverage brands *miss* when speaking to a distributor – and how you can wow your potential supply chain partners with your knowledge in this area…

• The three elements that are crucial to any successful marketing strategy, and how you can begin to formulate them today…

• Why two different types of plans are required before you go to market, and what is required in each…

• How to design two completely distinct marketing campaigns that work together to help you meet your goals…

Get ready to take some notes!

Who am I?

• Over 100 successful clients in 20+ countries

• Implementing these techniques since 2004

• Have been successfully applying this system to beverage campaigns since 2010

• Generated multi-million dollar results

let’s get started

Make sure that you stay on for the full length of the

webinar for a special offer, exclusive bonus, and a

great exercise at the end!

the big three

The “big three” are the three major problems you face in your business.

Some examples:• Slow orders• No personal time• Expensive marketing• Low profit• Competition• Burnout

Write these down now:

imagine your business...

... completely free of those problems.

what would it

look like?

smell like?

taste like?

sound like?

what would it feel like?

this is how I do it...

The 7 Steps to Building a Successful Beverage Brand:

1. Identify your roles and responsibilities2. Define your USP, brand, and key benefits3. Create a focused distribution plan4. Create a consumer marketing plan5. Design your message6. Craft your B2B pitch7. Launch!

Identifying your roles...

• Who are you and what do you do for distributors? Retailers? Consumers?

• Who is your ideal distributor and what do they do for you, your retailers, and your consumers?

• What are your responsibilities to your distributors, retailers, and consumers?

• What are your goals in each of these relationships?

Define Your Brand, USP, and Core Benefits – both B2B and B2C!

• Who are you?

• What is your story?

• Who are your ideal customers, resellers, and distributors?

• What do they get from you?

• What does your ideal business look like?

Your Distribution Plan – FOCUS!

1. Company Size

2. Geographic Area

3. Niche/Specialty

4. Market Penetration

5. Personality/Style

stop selling

Start solving problems!

Create Your Consumer Marketing PlanFind Your Consumers, and Reach Them Through Their Own Media!

Grass-Roots Guerrilla Marketing

» Shows and events...

» Social media...

» Influential bloggers, speakers, personalities...

» Relatable branding...

» POS displays, tastings, and promotions...

» Encouraging word of mouth is low cost and very effective!

Design Your Message• Know who you are, and what problems you solve

• Logos and labels only represent brands – they are not enough

• Where are you coming from? Where are you going?

Things to consider:

– Dream consumer: Area, demographics, buying habits?– Dream reseller: Niche or market, ownership, pricing?– Dream distributor: Size, area, margins, accounts?

Craft Your Pitch• Share your new found identity

• Be careful and strategic – this is not mass marketing!

• Why do businesses buy?

– First, they make a decision based on emotion – like a consumer.– Then, they justify that decision with logic (margins and specs.)

• Build relationships, solve problems, be helpful – and don’t sell them anything!

5 Steps to Close Any New Distribution Agreement...

• Relax, and focus. Time to close some deals!

• What are their major “pain points”?

• How can you solve these problems for them?

• Design a custom reseller program to address their unique needs.

• Ask to partner with them using this new program.

“What would make this easier for you?”

Producers:

• Higher volumes

• Competitive margins

• Less work

Distributors:

• Higher volumes

• Competitive margins

• Shorter sales cycle

• Competitive advantages

• Desirable products

Resellers:

• Good margins

• Desirable products

• Better marketing and promotion

Consumers:

• Desirable products

• Reasonable prices

• Convenient locations

Now Launch – and Everybody Wins!

It is all about knowing who you are, and what you want...

... then forgetting the rest!

review

• Identify your roles, responsibilities, and goals.• Define your USP, brand, and key benefits (B2B & B2C!)• Create a focused distribution plan.• Create a consumer marketing plan.• Design your message.• Craft your B2B pitch.• Launch – with support and coaching!• Remember to always be building relationships,

and answering the question “What’s in it for me?”

congratulations

With time, patience, research, and hard work, you now have the tools to build a successful business.

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... multi-million dollar beverage marketing secrets at your leisure!

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one final exercise

“Write down three helpful things you have learned today:”

For example:3 steps to increasing distribution, 5 steps to business campaign, how to approach resellers, etc.

one final exerciseNow imagine what your business would be like if you implemented those lessons in the next 90 days.

– What would improve?

– What problems would go away?

– Would one of your “big three” disappear?

your wakeup call

What you just imagined is exactly what you stand to lose if you do nothing with this information.

Whether you put in the work and research yourself, or participate in my program to get faster and easier results, I ask you to do one thing:

Use this as your motivation!

thank you for attending.

If you have any questions, feel free to contact me through my website, email, or social media.

email: info@sellingspirits.com

blog: www.sellingspirits.com/blogwebsite and social media: www.sellingspirits.com/contact-me

Don’t forget to claim your low-cost membership at: sellingspirits.com/beveragebootcamp

Hurry, the price is going up on July 20th!