Absolute Radio Presentation

Value Added ServicesAbsolute Radio

Adam BowieHead of Strategy & PlanningOctober 2008

who am I?

who are we?

history• 1993 Virgin Radio launches

• 1996 Capital Radio agrees “merger”

• 1997 Ginger Productions acquires Virgin Radio

• 2000 SMG takes over Ginger including Virgin Radio

• 2006 UTV wants to merge with SMG before withdrawing

• 2007 IPO of Virgin Radio announced

• 2008 TIML UK Ltd buys Virgin Radio

why not Virgin?

Bennett Coleman & Co Ltd

Times Of Indiapublishing

Private Treatiesinvestment

TIMLradio, outdoor, web,

events, film

importance of digital

how do they listen?

18.7% 18.9%

25.6%

38.8%

all radio all commercialradio

Total AbsoluteRadio

Absolute RadioNational

Source: RAJAR Q3 2008

38.8%

Absolute RadioNational

how do they listen?

Source: RAJAR Q3 2008

DAB, 68%

DTV, 19%

Internet, 13%

platform agnostic

DAB

scheduleAbsolute Radio Absolute

Classic RockAbsoluteXtreme

Christian O’Connell Breakfast Show

Geoff Lloyd’s Hometime Show

is DAB’s success just down to the BBC?

BBC v Comm. Radio

Comm. Radio, 43.1%

Other2.1%

BBC Radio54.9%

Comm. Radio, 35.0%

Other1.0%

BBC Radio64.0%

all listening DAB listening

but I thought that this was about adding value…

pre-launch‘crossfade’

10 ‘pillars’

more live sessions

no repeat workday

full versions

expanded playlist

ChristianO’Connell

VickyButler-Henderson

GeoffLloyd

TimShaw

JoRussell

Sony Radio Award-winning investment

Absolute playlist

extended playlist

where do you discover new music?

Sometimes

Source: Absolute Radio IPSOS Research Aug 2008

Abbey Road, Studio 2

“Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time”

For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again.

“What a great mix of music, I have a vast range of musical

taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s

playlist – ‘That’s entertainment’….”

inviting communityinvolvement

online & outdoor

marketing & events

thank you!

Adam Bowieadam.bowie@absoluteradio.co.uk020 7432 3339