Advertising

ADVERTISING

WHAT IS ADVERTISING?Advertising is a non-personal form of promotion that is delivered through selected media outlets, under most circumstances, require the marketer to pay for message payment

PURPOSE

The main purpose of advertising is to inform people

about new product of services offered by an organization

persuade people to buy this product or make use of the

services offered and then to remind people about the

organization and encourage repeat purchases and use

FALSE ADVERTISING Advertising that is misleading to the customer http://www.youtube.com/watch?v=IUu2q7GK2kk http://www.youtube.com/watch?v=eax7GqQ3Uj4

WHY DO SOME COMPANIES ENGAGE IN FALSE ADVERTISING To trick the consumer into buying the product Some companies products may have inferior quality compared to the same type of product by a different brand

WAYS TO OVERCOME FALSE ADVERTISING Customer can sue for false advertising Filling a complaint to National Consumer Complaints Centre ( with the store name, address, telephone number and the name of your salesperson in hand)

Don’t buy the higher price instead ask the salesperson for a business card and walk out of the store