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Mastermind Session April 29, 2013
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MASTERMIND 2013Session 3 – City Lodge, Lynnwood Bridge
Monday, 29 April, 8h30
Reminder:Next MM Meeting Thursday 16 May @ 8h00 for 8h30
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Session 3 - How will the day go?• Lets Get Started 8h30
• Logistics
• Context - Mastermind Journey
• Recap Previous Session
• Feedback: Achievements & Successes 8h45
• Break 9h45
• Why Clients do Business with You 10h00
• Your & Your Clients’ Thinking Preferences10h30
• Bringing it all Together 11h00• Insight + Message + Tactics + Execution
• Client Access Tactics
• Closing / Q&A 11h30
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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LET’S GET STARTEDNo more soft or fluffy….
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Logistics• Please connect and use FB group
• Next Q&A Call• Tuesday, 21 May @ 20h00
• Bridgeline = 087 550 0375
• Pin = 464031
• Please submit questions in advance
• Call will be recorded and posted on private FB group
• Weekly Plan & Do• This is for your own benefit – Sent on Sunday PM, respond by Monday
noon
• Next Mastermind Session• Next meeting on Thursday, 16th May, 8h30
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Mastermind Journey
10 Months – 10 Broad Themes1. Strategic Focus, Self Discovery, Vision &
Goals
2. Quality Clients, Positioning & Planning
3. More Positioning, Branding & Marketing
4. Strategic Relationships
5. Connect, Communicate & Close
6. Systems for Strategic Success
7. Teaming & Leverage
8. More Business Models
9. Success Habits
10. Next year Growth Strategies
CELEBRATE!
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Previous Session2. Rate Them 3. Strategic Positioning & Pitch
5. Top Strategy to Connect4. Client Planning – Who to Target & The Value Chain
1. Quality Clients
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Feedback
• Top Successes
• Key Accomplishments
• What is good and new
• Significant Insights
POSITIVE feedback only
© Inovizion Business Services, 2013. All Rights ReservedApril 2013
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BREAK
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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WHY?Why do clients prefer to do business with you?
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Key Differentiating Factors• Relationships – Know, Like & Trust
• Truly Understand the Client – Client, Culture & Context (It is not about “me”)
• Positive Persistence with a Plan (System) - At average 8-12 Contacts required to “get in”
• Focus on Value (Benefits & Results)
• Ease of doing business with you (Packaging, Payment, Process, Policies….)
• Ability to deliver (On scope and on time – If you do not have the capacity, at least have a plan to ramp up). Ability to Surprise and Delight
• Memorable Brand – Look, Feel, Experience & Deliver against Brand Promise
• Build in an opportunity for Next Interaction (Not an after-thought)
• Know & Show ROI (Return on Investment):
• Credibility
• Visibility
• Bankability
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
R O I
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THINKING PREFERENCESWhat motivates you and your clients?
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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NBI Preference Profile
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
L1 – WHAT?
• Realist• Analytical
R1 – WHY?
• Strategist• Imagineer
L2 – HOW?
• Organiser• Preserver
R2 – WHO?
• Empahtiser• Socialiser
Know yourself. Know your team. Know your client. Learn to Spot the Clues.
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CONNECTBringing it together - Client Access Tactics
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Key Elements…..
• Client Insight• Research & Analysis• Thinking
• Message• Pitch• Benefits / Results• Branding
• Tactics• Select• Plan
• Execute• Schedule• Systematize
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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Tactics to Connect• Online / Foundation:
• Website & Blog• Specialist Blog• Social Media / Linked-in, FB, Twitter
• Stay-in-Contact: • Phone Calls / Voice Mails / SMS• Emails / Direct Mail• Warm Letters / Updates / Newsletter• Special Event / Birthday Greetings• Coffee /Breakfast / Lunch• Special Post Cards• Special Packages• In-Person Deliveries• Testimonials
• Networking• Influencers and Ideal Clients
• Writing• Insights / Opinion Pieces• Special Reports• Research Results / Findings• Articles in Media• Copy of your Book
• Speaking: • Own / Other Events• Radio / TV Appearances• CD / DVD / Demo Disk
• Special Events: • CSI Events• Launches• Exclusive Networking• Seminars / Conferences (Host guests)• After-Party
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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• Questions? Insights?
• What ACTIONS are you
committing to?
• Weekly Plan & Do
• Feedback Form
• Just do it!
Wrap Up
April 2013 © Inovizion Business Services, 2013. All Rights Reserved
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