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In 2012, Aquent commissioned a survey of 580 marketing, creative, and digital hiring managers to uncover flexible workforce trends in their departments. The survey illuminated several key trends and lessons learned in using a flexible workforce, including: - Flexible workforce solutions are a critical part of successful marketing and creative organizations - Gaps in capacity and technical expertise drive outsourcing - Many hiring managers react to, instead of plan for, additional staffing needs - Managers continue to shoulder a large workload - Proactive workforce management practices pay off Ultimately, the survey data highlighted that a reactive approach to staffing and recruiting a contingent workforce can affect both the manager’s stress level and the team’s overall ability to reach business goals. However, there are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming a more proactive marketing, creative, and digital hiring manager.
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Get Ahead of Your Marketing, Creative & Digital Staffing Needs
In 2012, Aquent commissioned a survey of 580 marketing, creative, and digital hiring managers to uncover flexible workforce trends in their departments. The survey illuminated several key trends and lessons learned in using a flexible workforce
> Flexible workforce solutions are a critical part of successful marketing and creative organizations > Gaps in capacity and technical expertise drive outsourcing > Many hiring managers react to, instead of plan for, additional staffing needs > Managers continue to shoulder a large workload > Proactive workforce management practices pay off
Ultimately, the survey data highlighted that a reactive approach to staffing and recruiting a contingent workforce can affect both the manager’s stress level and the team’s overall ability to reach business goals. However, there are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming a more proactive marketing, creative, and digital hiring manager.
Get Ahead of YourMarketing, Creative & Digital
Staffing Needs
Kelly BoykinVice President, Managing DirectorA Q U E N T
Flexible WorkforceTrends
marketing creative digital
emerging platforms & channels
Flexible WorkforceSolutions
5 key findings in survey
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
2. Gaps in capacity and technical expertise drive outsourcing
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
2. Gaps in capacity and technical expertise drive outsourcing
3. Hiring managers react to - instead of plan for - staffing needs
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
2. Gaps in capacity and technical expertise drive outsourcing
3. Hiring managers react to - instead of plan for - staffing needs
4. Managers continue to shoulder a large workload
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
2. Gaps in capacity and technical expertise drive outsourcing
3. Hiring managers react to - instead of plan for - staffing needs
4. Managers continue to shoulder a large workload
5. Proactive workforce management practices pay off
5 key findings in survey
1. Flexible workforce solutions are a critical part of success
2. Gaps in capacity and technical expertise drive outsourcing
3. Hiring managers react to - instead of plan for - staffing needs
4. Managers continue to shoulder a large workload
5. Proactive workforce management practices pay off
KeyFinding#1
Flexible workforce solutions are a critical part of success
Flexible workforce solutions are a critical part of success
Flexible workforce solutions are a critical part of success
in houseemployees
external workforce
Flexible workforce solutions are a critical part of success
in houseemployees
external workforce
KeyFinding# 2
Gaps in capacity and technical expertise drive outsourcing
Gaps in capacity and technical expertise drive outsourcing
external workforcesolutions
72%
Gaps in capacity and technical expertise drive outsourcing
external workforcesolutions
KeyFinding#3
Hiring managers react to instead of plan for staffing needs
Hiring managers react to – instead of plan for – staffing needs
0 10 20 30 40 50 60
reactive
proactive
not active
deadlines
Harness the power of the flexible workforce
KeyFinding#4
Managers continue to shoulder a large workload
Managers continue to shoulder a large workload
stressful extremely stressful0
10
20
30
40
50
manager’s hours per
week
Managers stress at work lack resources work >51 hours
Poll
Question
KeyFinding
#5
Proactive workforce management practices pay off
Proactive workforce management pays off
proactiveexcellentskills match
reactivenot active
47%
Reactiveapproach affects stress levels
team’s ability to reach business goals
3 Steps for proactive management
Anticipate
RecruitEvaluate
Anticipate
Anticipate platforms tools strategies content
Anticipatehow your annualplan can change
mobile appdevelopment
Anticipatehow your annualplan can change
mobile appdevelopment
KeyQuestionsto ask
Anticipate how your annual plan can change
What new technologies or communications vehicles might
require you to augment your existing team’s skill set?
Anticipate how yourannual plan can change
Poll
Question
What do you know about your customers and competition that might require you to get a new
product to market faster?
Anticipate how yourannual plan can change
Are there any new legal mandates forthcoming that might
require you to change your product strategy and
messaging?
Anticipate how yourannual plan can change
What are your recurring big-ticket projects? Do they overlap?
Anticipate how yourannual plan can change
What percentage of the work completed last year was
unexpected?
What percentage of the unexpected work did you
outsource?
Anticipate how yourannual plan can change
Anticipate
Evaluate
Anticipate developing new skills & knowledge of new technology
Evaluate your current team’s performance and skills
decouple project
tacticalstrategic
KeyQuestionsto ask
Evaluate your current team’s performance and skills
How consistent are your team’s job descriptions with the actual
day-to-day work?
Evaluate your current team’s performance and skills
Poll
Question
How much time do they spend working on things that are outside of their skill sets?
Evaluate your current team’s performance and skills
Are you asking some of your team members to do production
work in addition to the highly strategic and original creation?
Evaluate your current team’s performance and skills
Do you have simpler, tactical work that could be handed off
to newer team members or external resources to free up
your core team?
Evaluate your current team’s performance and skills
Are there specific technical skills that you need your team to develop or that you need to
acquire from outside?
Evaluate your current team’s performance and skills
Anticipate
RecruitEvaluate
Know when a great candidate is available
Source great candidates
Maintain relationships
Know who’s available & when
KeyQuestionsto ask
Always recruiteven if you don’t have an open position
Who was the best source of candidates for your most
recent opening?
Always recruit even if you don’t have an open position
Did you feel like you received a significant number of qualified candidates?
Always recruit even if you don’t have an open position
When you consider the skills gap of your team, did you see those skills in the candidates?
Always recruit even if you don’t have an open position
Did you feel your HR department was fully involved
in the recruiting process?
Always recruit even if you don’t have an open position
How many resumes did you receive for your most recent
opening?
How many people did you interview for a single opening?
Always recruit even if you don’t have an open position
Anticipate
Anticipate
Evaluate
Anticipate
RecruitEvaluate
Flexible workforce solutions
Get Ahead of YourMarketing, Creative & Digital
Staffing Needs
Kelly BoykinVice President, Managing DirectorA Q U E N T
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