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Helpful hints to help your business get the exposure you want.
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ARE YOU MEDIA
WORTHY?
Helpful hints to help you get the exposure you want.
KNOW YOUR MEDIA OUTLETS
IDENTIFY WHAT THEY ARE Television Radio Newspapers Magazines Online media outlets- i.e. Patch,
DailyVoice, NewCastleNow.org, trade sites
Blogs
WHY DEMOGRAPHICS MATTER
Will they find you relevant?
Will it help you reach your target market?
DEADLINES & CONTACTS
What are the deadlines of the media outlet?
Do you have a direct contact at that company?
WHAT IS MEDIA WORTHY
TWO TYPES OF ARTICLES
NewsFeatures
NEWS News articles are based on events, issues or happenings that tend to be fast paced and time-sensitive.
You can be a source or an expert.
FEATURES Tend to be light-hearted Focus on human interest Business profiles are common
HOW TO PITCH A STORY
YOU HAVE TO SELL IT
If you are not passionate about it, how are you going to get us interested in it?
Persistence overcomes resistance
GET YOUR EMAIL NOTICED A concise subject line that indicates what the email is about.
Put at least a summary of a press release in the body of the email.
PRESS RELEASES
Keep pre-event press releases to a three paragraph maximum. Include the who, what, where, when and why in the first paragraph
Give details in the second paragraph
Provide a boiler plate in the third paragraph
PRESS RELEASES
Post-event press release should a summary as to what happened. Facts pertaining to the issue
Quotes Include a photo or a video clip
HURRY UP AND WAIT
Be Accessible The Right Place at the Right Time is Key
THE SOCIAL MEDIA COMPONENT
ARE YOU CONNECTED? Are you using Twitter, Facebook,
LinkedIn, Google+, etc.? Are you connected to any
journalists/media outlets? Are you keeping track of trends that
matter to you?
SOCIAL MEDIA TIPS Re-tweet/share posts Reply to a post- add to the conversation
Post interesting things on your own
TOOLS TO HELP
ADVERTISING
Reasons why advertising helps:1. You already have a relationship with
the company.2. You are showing that you support the
outlet.3. You have someone who is on the inside
going to bat for you
USER-GENERATED CONTENT Event calendars Patch & The Daily Voice Columns Letters to the Editor Blog Press Release Services
CONNECT WITH THE MEDIA
Network HelpAReporterOut.com ReporterConnection.com
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