Arman Rousta - Blueliner - WebCongress San Francisco 2014

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Introduction to a Comprehensive Marketing System – Introduction to a Comprehensive Marketing System – #WCSF#WCSF

By: Arman Rousta May 8, 20147pillarsdigital.com

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WHAT IS THE 7 PILLARS?

The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques. 

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pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. Design (UX, Web Design, Web Development)

pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)

pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)

pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile

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The 7 Pillars of Digital (D1)

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T-Pillar 1. Content

T-Pillar 2. Branding

T-Pillar 3. Advertising

T-Pillar 4. PR

T-Pillar 5. Sales (Business Development, Merchandising)

T-Pillar 6. Events

T-Pillar 7. Direct (DR, Direct Mail)

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The 7 Pillars of Traditional (D1)

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Dimension I. Pillars

Dimension II. Modes (Modalities or Stages)

Dimension III. Levels (Skills, Expertise – Belts)

Dimension IV. Angles (4 Majors, 4 Minors)

Dimension V. Markets (Geos & Demos / Global, Local)

Dimension VI. Industries

Dimension VII. Time (Eras)

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The 7 Dimensions of Marketing

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Mode 1. Brainstorming (Ideation, Research, Discovery)

Mode 2. ROI (Budgeting & Goal Setting)

Mode 3. Strategy

Mode 4. People

Mode 5. Tools (Tech & Systems)

Mode 6. Execution

Mode 7. Analytics (BI, Audit & Optimization)

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The 7 Modes (D2)

The 49er MatrixThe 49er MatrixPoor

Average

Effective

Not Relevant

MODE 1

MODE 2

MODE 3

MODE 4

MODE 5

MODE 6

MODE 7

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The 7 Marketing Personality Types

Type 1. Number Cruncher (NC)

Type 2. Information Gatherer (IG)

Type 3. Hunter (Sales)

Type 4. Farmer (Organizer)

Type 5. Idea Man or Woman (IM)

Type 6. Doer

Type 7. Visionary

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The 7 Levels (D3)

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The 8 Angles (D4)

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The 7 Core PrinciplesPrinciple 1. Proactive Time Management (Timebug)

Principle 2. ROI Goal Driven (Reality-based Inspiration)

Principle 3. Holistic (W7 Model, Ethics)

Principle 4. Innovation Driven (Entrepreneurial Spirit)

Principle 5. Business Intelligence Based (Scientific)

Principle 6. Organic & Agile Workflow (Resourceful)

Principle 7. Active Knowledge Sharing (Communications)

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7pillarsdigital.com - eBook - Self-Assessment App

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