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Presentation given to the Association of IT Managers of Ireland on the topic of Social Networking.21st September 2010, Dublin, Ireland.
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THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS
Brendan HughesInternet Commerce Advisor
BRENDANHUGHES.IEAIM Ireland, 22nd September 2010
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SOCIAL NETWORKING IN IRELAND
BRENDANHUGHES.IE
61%
10%
6%
45%
Blogs
11%
25%
8%
Source: Google AdPlanner, September 2010
10 BUSINESS OPPORTUNITIES
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#1PRESENT A MORE HUMAN FACE
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#1PRESENT A MORE HUMAN FACE
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#1PRESENT A MORE HUMAN FACE
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#2INCREASE FINDABILITY
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#2INCREASE FINDABILITY
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#2INCREASE FINDABILITY
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#3ESTABLISH EXPERTISE
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#3ESTABLISH EXPERTISE
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#3ESTABLISH EXPERTISE
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#3CUSTOMER SERVICE
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#4CUSTOMER SERVICE
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#4CUSTOMER SERVICE
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#5REPUTATION MANAGEMENT
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#5REPUTATION MANAGEMENT
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#5REPUTATION MANAGEMENT
BRENDANHUGHES.IEhttp://www.youtube.com/watch?v=AH5R56jILag
#6SOCIAL REFERRAL
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#6SOCIAL REFERRAL
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#6SOCIAL REFERRAL
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#7BUILD LOYAL COMMUNITIES
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#7BUILD LOYAL COMMUNITIES
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#7BUILD LOYAL COMMUNITIES
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#8GENERATE SALES LEADS
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#8GENERATE SALES LEADS
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#8GENERATE SALES LEADS
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#9SUPPORT THE SALES FUNNEL
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#9SUPPORT THE SALES FUNNEL
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#9SUPPORT THE SALES FUNNEL
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#10C0-CREATE
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#10C0-CREATE
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#10C0-CREATE
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SOCIAL NETWORKING IN CONTEXT
Sales - Customer Service - Marketing - PR
BRENDANHUGHES.IE
SEOPPC
ANALYTICS
BANNER ADVERTISING
FUNNELOPTIMISATION
CONSUMERBEHAVIOURS
EMAILUSABILITY
MULTI-VARIANTTESTING
DESIGN DEVELOPMENT
PAYMENTSYSTEMS
MULTI-CHANNEL
SUPPLYCHAIIN
DISTRIBUTIONPROCESS
ENGINEERINGPRODUCT
DEVELOPMENTMETRICS
PERFORMANCEMANAGEMENT
AVAILABILITY
CPASYSTEMS
INTEGRATION
SOCIALMEDIA
e-Commerce / e-Business
EDUCATE -> DECIDE -> ACT -> REVIEW
DISCUSSION
Brendan HughesInternet Commerce Advisor
WEB: www.brendanhughes.ieEMAIL: consult@brendanhughes.ieTWITTER: @brendanhughes
BRENDANHUGHES.IE
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