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A one stop view of the media and subscription televsion landscape in Australia for March 2011.
Citation preview
Foxtel/AUSTAR STV markets People, Media & Communica�ons
Broadcast & Narrowcast
One Third of Australians have
Subscrip�on Television
Popula�on: 21.4 million
Median age: 37
Occupied dwellings: 8+ million
People per dwelling: 3
Household television ownership:
98% of the popula�on
Subscribers (Homes): 2.3 million
People with STV: 7.2 million
Subscrip�on TV: 34% of the popula�on
IPTV providers: Less than 5
Average �me watching TV each day (STV Homes):
279+ minutes
Average �me watching TV a day (STV Homes):
55+ yr olds – 352 minutes
25-54 yr olds – approx 294 minutes
18-24 yr olds – approx 207 minutes
Mobile phone ownership: 22.12 million (more
than one mobile for every person)
Internet subscribers: 8.4 million
Broadband Internet Subscribers: 7.3 million
Subscrip�on Television Australia
Q1 2011
Subscrip�on television : FOXTEL, AUSTAR, OPTUS &
TransAct
Commercial TV: Nine Network, Network Ten, Seven
Network
Regional TV: Prime Television (affiliated with Seven),
Macquarie South Cross (affiliated with Ten), WIN
Media (affiliated with Nine) and Imparja Television
Public broadcasters: ABC, SBS
Community television: 82 licensees
Open narrowcas�ng services: 1,764 licensees
Digital TV & Na�onal Broadband
� STV 100% digital migra�on completed 2007
� FTA digital television commenced 2001
� NBN build commenced 2010
� Analogue spectrum switch-off date pending 2013
� NBN due for comple�on pending 2017
Subscrip�on Television Demographics
� 44.5% of STV homes have more than three
televisions per household.
� The highest propor�on of STV subscribers (35.5%)
live in two person households.
� 73% of grocery buyers from STV households are
female and 39% of those are aged between 25
and 49.
Sources: Australian Bureau of Sta�s�cs, www.abs.gov.au : ACMA Communica�ons Report 2007-8, www.acma.gov.au: OzTAM Universe Es�mates Quarter 1, 2010, www.oztam.com.au:
Ignite Media Brands, www.ignitemediabrands.com.au: Mul� Channel Network, www.mcn.com.au
Source: OzTAM, Weeks 1-52 (2am—2am) Consolidated. Es�mates based on individual
channel ra�ng “other” includes channels not broken out by OzTAM
Source: OzTAM, STV Na�onal, Weeks 1-52 2010; Includes Plus2 Viewing *Figures from Oct 09
Original Produc�on: New to Air and
Currently in Produc�on
• Park St and Mardi Gras special (Arena)
• Balls of Steel (Comedy Channel)
• Cricket Superstar, Project Runway S3, Rove LA, Slide,
Got to Dance and Da�ng in the Dark S2 (FOX8)
• Spirited S2 (W)
• Kalgoorlie Cops and Tough Nuts w/Tara Moss (Crime
& Inves�ga�on Network)
• Tony Robinson Digs Australia and The Irish in
Australia (History Channel).
• HARDTalk with Stephen Sackur (BBC World News)
• Rocket Compulsion and Australian episodes of Shark
Week (Discovery Channel)
• Small Time Gangster, The Jesters S2 and Tropfest
(Movie Extra)
• Tim Winton’s cloudstreet and Tangle S3 (Showcase)
• MTV News with Erin McNaught and Ruby Rose hosts
Fashion Week (MTV)
• Snaptoons Australia (Cartoon Network)
• As the Bell Rings, Random Dares and What a Life
(Disney Channel)
• Camp Orange S7 (Nickelodeon)
• Selling Houses Australia Extreme, Mark Berg’s Fishing
Addic�on S2, Grand Designs Australia S2, Donna Hay:
Fast Fresh and Simple, and Reloca�on Phil Down
Under S2 (The LifeStyle Channel)
• Australians Exposed, Trinny & Susannah’s Australian
Makeover Mission (LifeStyle YOU)
• Chelsea Lately in Australia on E! Entertainment
FOX SPORTS channels: over 26,000 hours of local pro-
duc�on per year and 20 live hours per day.
Australian Content
$541.4 million invested in 2009
26% investment growth from 2007-2009
Top Rated Original Produc�ons
Title Network Reach Selling Houses Australia The LifeStyle Channel 3,648,656
Come Dine with Me Australia The LifeStyle Channel 2,769,746
Grand Designs Australia The LifeStyle Channel 2,214,870
Australia’s Next Top Model FOX8 2,320,581
Football Superstar FOX8 1,408,127
The Contender Australia FOX8 1,204,198
Sa�sfac�on Series 3 showcase 1,179,671
Spirited W, W2 1,135,557
Tough Nuts : Australia’s Hardest Criminals
Crime & Inves�ga�on 1,054,614
Da�ng in the Dark FOX8 1,430,916
Employment Figures
Total Males 2,452.3 Total Females 2,190.3
Subscrip�on Television & Free to Air
Audience Share
STV & Commercial TV Networks’ Share of All-TV 1994-2010
Total People, 2am-2am Metro Markets
Viewing Share by Genre
Subscrip�on Television Australia
Q1 2011
January—December 2010
20.4
15.6
31.1
21.5
30.7 21.9
17.4
23.6
16.4
0
25
50
75
100
1996 2010
STV Ten Nine Seven ABC/SBS
-
Source: OzTAM 2001-2010 Weeks 1-52
Source: ACNielsen 1994-2000
Kids 13%
Documentary 11%
Light Entertainment 24%
Drama 11%
Lifestyle 9%
Movies 10%
Sport 11%
Music 3%
News 3% Other 5%
Estimated Viewing Share By Genre for Subscription Television
Weeks 1-52 2010 Consolidated
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