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This is a presentation for Dr. Stephen Ash's Ads and Promo class that looks at implementing a new marketing campaign for Unilever's Axe Fragrance line.
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New Traditional
Social Media – Twitter,
Facebook, YouTube
TV
Podcasts Magazines
Online Pre-roll Promotional Contests
Smartphone application
Magazines
TV
Social Media
Pre-Roll
Smartphone Applications
Podcast
Promo Contest
National reach
Maxim, SI, Urban Male, The Hockey News
TSN.ca, NHL.com, Yahoo Sports Canada, CTV
Sports
Toronto, Montreal, Vancouver, Calgary, Halifax
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http://www.youtube.c
om/watch?v=keC6Pw0
m10Q
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