B2B Marketing Summit - Social Media in the Real World

Social media in the real world. A practical guide to everyday social media activity

‘Three (and a bit) degrees of separation’

Why should I ?

Listening

Advanced search

Advanced Search

Alerts

Twitter has advanced search too…

Advanced Search

Social media management tools

Twitter management using

Listening a little harder…

Finding the right person

Finding the right personImproving your ‘Listening Profile’Finding the right person

Once you’ve found your people…‘Social CRM’

Once you’ve found your people…

Once you’ve found your people…

Once you’ve found your people…

‘Filtering’ – The tools

BookmarkingThe tools…

Bookmarking – Why?

BookmarkingRead it where I like

BookmarkingNext steps

Website watchingRSS – Really simple syndication

A type of standardised ‘web feed’ used to publish frequently updated content—such as blog entries, news headlines, audio, and video—in a standardized format.

An RSS document includes a full or summarized version of the content, plus information  such as publishing dates and authorship; allowing the content to be viewed in other locations from the original source.

For content-ownersRSS feeds benefit publishers by allowing them to syndicate the content they post automatically.

For usRSS feeds benefit readers by allowing them to subscribe and receive content automatically using a number of tools called ‘Readers’.

Website watchingRSS – Really simple syndication

Website watchingRSS – Really simple syndication

Website watchingIf this, then that…

Using existing identities

Using existing identities

Using existing identities

Take this lollipop…

Do not disturb

Public vs. privateUnderstanding context

@someone I heard Omobono’s about

to announce some pretty serious

results…

Hey @omobono_digital, my friend @someone claims you’re about to announce some pretty serious results?

New study suggests businesses should take a conversational approach to twitter: www.linktostory.com What’s your approach?

New report claims businesses need to take a conversational approach to social media: www.linktostory.com Do you agree?Businesses should use social

media for conversation:

www.linktostory.com [REPORT]New report claims Twitter is a conversation medium; www.linktostory.com But everyone knows that, right?

Businesses should be talking to

customers on Twitter, not

broadcasting press releases:

www.linktostory.com [STUDY]

Customers want a conversation on Twitter, not a series of press releases, according to new reportwww.linktostory.com

Making the most of it

If it’s so contested…Why not make your own?

Ask first…

Why should I ?

‘Three (and a bit) degrees of separation’

The world is connected – so you need to be. The trick is to make being connected as easy as possible, get the internet to do the work for you so you can work smarter and therefore harder in the time you have as well as the time you’ll create.