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Bad AlgorithmGilad Sasson
Who’s on the Internet
US? Non Us?
Search
Who’s Important?
Via readwriteweb.com
What are they looking for?
How is this related to the Algorithm?
• SE Compete• Site Owners
Compete• ~45-50% of Searches are NEW• Non English – Higher Radars• Manual “Control” Over competitive
KW
Bad Algo, Let the kids help… YES, Manually
VitalVitalUsefulUsefulRelevantRelevantNot Not Relevant Relevant Off-topicOff-topic""Google Quality Google Quality Raters Guideline”Raters Guideline”
• Low Q Links (Yahoo, Baidu. Live)• Neighborhood links (Russia)• Density
And for the REAL SE?• On Page• Links• Technical• Latent Semantic• More “Links” (SMO, Universal, Blogs, Behavioral)
So, Can we beat it?
Multilingual Focus
• Encoding• Translate/Localize• Duplicontent• File Names• Geo Targeting• Local Links
Questions
?
Thanks + Contacts + SourcesGilad Sasson, Gilad@nekuda.co.il Worldwide Search Top 10, Internet Stat, Comscore
2007 Top Searches: Google, Yahoo!, Live, AOL
http://english2american.com/
Global Report 2007
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