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Carlton Reid;s presentation to BeTalks 2012
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PROJECT
DATE WHO/WHAT26TH SEPT 2012 CARLTON REID - BE2 TALKS
DESIGNING FOR CYCLISTSBUT NOT IF THEY MISBEHAVE, OBVIOUSLY
EXECUTIVE EDITORWHICH MEANS I DON’T DO ANY OF THE REAL WORK
BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
BIKEHUB LEVY FUNDBIKEHUB.CO.UK & BIKE HUB SMARTPHONE APP
NATIONAL GEOGRAPHIC TRAVELLERCYCLING & FAMILY TRAVEL
SINS OF ONE LEAD TO DISPARAGEMENT FOR ALL
All cyclists run red lights
All cyclists run red lightsIt’s only cyclists that do this
All cyclists ride on the pavement
All cyclists ride on the pavement
All cyclists ride on the pavement
All cyclists ride on the pavement
“Until cyclists are better behaved I can understand why there is opposition to new cycletrack schemes.”ELFAN AP REESDeputy council leaderNorth Somerset Council
“Support for cycling should be complemented by a shift in behaviour of a minority of cyclists who flout the rules of the road.”
“Is it really so outrageous to suggest that, where there is a cycle lane, cyclists should be fined for not using it?”HELEN MARTINThe Scotsman
Wish list
Wish listMANDATORY CYCLE LANES
Wish listMANDATORY CYCLE LANES
COMPULSORY CYCLE TRAINING
Wish listMANDATORY CYCLE LANES
COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES
Wish listMANDATORY CYCLE LANES
COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES
PAYMENT OF ‘ROAD TAX’
Wish listMANDATORY CYCLE LANES
COMPULSORY CYCLE TRAININGBICYCLE LICENSE PLATES
PAYMENT OF ‘ROAD TAX’ROAD RULES COMPLIANCE
Not a call to share the road with trained, registered, fee-paying, law-abiding cyclists, it’s a call for cyclists to get...OUT OF THE WAY!
Not a call to share the road with trained, registered, fee-paying, law-abiding cyclists, it’s a call for cyclists
DR IAN WALKERBATH UNIVERSITY
‘THE PSYCHOLOGIST’
“The usual outgroup effects are seen, particularly overgeneralisation of negative behaviour and
attributes – ‘They all ride through red lights all the time’.
“Cycling is inappropriate in a culture that views driving as normative. But even adding these factors
into the mix does not explain all the anger that cyclists experience.”
DR IAN WALKERBATH UNIVERSITY
‘THE PSYCHOLOGIST’
“Otherness” of cyclists makes them stand out
Affect heuristic“Otherness” of cyclists makes them stand out
Affect heuristic“Otherness” of cyclists makes them stand out
We jump to pre-existing conclusions
Affect heuristic“Otherness” of cyclists makes them stand out
Judgments made by emotions not logic
We jump to pre-existing conclusions
Nobody loses their temper more often than a bike rider.
Plague of Technicolor locusts.
Disguised as a lumpy glowworm
Sheer embarrassment of
the outfits they have to wear…
Nobody loses their temper more often than a bike rider.
Plague of Technicolor locusts.
Disguised as a lumpy glowworm
Sheer embarrassment of
the outfits they have to wear…
Beneath Andrew Mitchell's façade lurks a Lycra lout, squirming in a bodysuit of wasp yellow.
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP
SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL
CYCLISTS ARE NOT ONE HOMOGENOUS GROUP
SINS OF ONE SHOULD NOT BE REASON TO IMPUGN ALL
DITCH THE AFFECT HEURISTIC
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