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How to use SWOT to build a better sales presentation
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Creating a Better Sales Presentation
Mark Reynolds
reynolds@a2growbiz.org
734-945-1075
www.a2growbiz.org
Communication
Florida to 50 States / Billion
SWOT?
The Process
• Strengths
• Weaknesses
• Opportunities
• Threats
Objective
Create USP
• Unique Selling Proposition
– AKA Value Proposition
Workshop Time
• Strengths
• Weaknesses
• Opportunity
• Threats
After SWOT / USP?
• Prospect profiling
• Customer relationship management
• Discovery conversation
Is listening a lost art?
• Turning vision into action
• We help you find–Time / Talent / Revenue
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