Beware of Crap

Effective Branding For B2B

“Your targets are SMEs.”

“They want practical, sensible advice in 20 minutes.”

“First thing, Wednesday morning.”

Never look the same,

sound the same

and feel the same.

Be ‘big’ in the mind where the big guys are ‘small’.

Reverse your customer-reach approach.

Branding is what your customer believes is reality.

Your customer is a powerful media-owner.

It’s a new world every day.

A flatter structure means speed. Use it.

Opportunity is topical. Grab it.

Innovation is being functionally first. Not the best.

Branding is a statistical discipline.

Quit at 80%.

Great is the enemy of good.

Enough said. Thank you.

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