Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein

BEYOND LANDING PAGES5 Ways to Find Out if Your Idea is Stupid

Laura Klein@lauraklein

Saturday, December 7, 13

So, You Have An Idea

you should probably find out if it’s stupid.

Saturday, December 7, 13

Have You Tried A Landing Page?

of course, you haveSaturday, December 7, 13

Landing Pages Are Good For…

learning whether people are interested enough in your idea to give you their email addresses

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Landing Pages Are Bad For…

Everything Else

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So, have you tried anything else?

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But What Else Is There?

audience buildingconcierge

wizard of ozfake door

crowdfunding

Saturday, December 7, 13

Audience Building: Who Did It?

Saturday, December 7, 13

Audience Building: What’s It Good For?

learning the size of the audience you can attract to your product before committing a lot of money and technical resources

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Audience Building: How Do You Do It?

Give away expertise for free on a regular basis

Establish yourself as an expert in the space

Build a community of like minded people

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Audience Building: What Does That Mean?

CONNECT!

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Concierge: Who Did It?

Saturday, December 7, 13

Concierge: What’s It Good For?

learning what is actually required for your product before committing a lot of money and technical resources

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Concierge: How Do You Do It?

Provide a service for someone manually

Figure out the parts of the problem that users need the most help with

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Concierge: What Does That Mean?

HELP!

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Wizard Of Oz: Who Did It?

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Wizard Of Oz: What’s It Good For?

learning what you need to automate before committing a lot of money and technical resources

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Wizard Of Oz: How Do You Do It?

Use humans instead of automation until you can’tDo things that don’t scale

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Wizard Of Oz: What Does That Mean?

PRETEND!

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Fake Door: Who Did It?

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Fake Door: What’s It Good For?

learning whether users have any interest in your feature before committing a lot of money and technical resources

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Fake Door: How Do You Do It?

Add the first interaction with an interfaceProvide a good experience for the user even if it’s not what they expect

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Fake Door: What Does That Mean?

MEASURE!

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Crowdfunding: Who Did It?

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Crowdfunding: What’s It Good For?

learning whether users will pay for your product before committing a lot of money and technical resources

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Crowdfunding: How Do You Do It?

Post your idea on KickstarterAsk for a credit card or pre-payment

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Crowdfunding: What Does That Mean?

SELL!

Saturday, December 7, 13

Those Experiments Again

audience buildingconcierge

wizard of ozfake door

crowdfunding

Saturday, December 7, 13

So, that’s all of them, right?

Saturday, December 7, 13

HAHAHAHAHAHAHAHAHA! (no)

Saturday, December 7, 13

Incredibly Generic Steps For Creating Your Own Experiments

1. Identify what you want to learn.

2. Figure out a way to learn exactly that.

3. Profit! Iterate!

Saturday, December 7, 13

Questions?@lauraklein

laura@usersknow.comhttp://www.usersknow.com

UX for Lean Startups

Saturday, December 7, 13