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David Specht and Jerry Frentress, hosts of the BIZ. Tools Podcast share with local entrepreneurs the "why" and "How" of podcasting for your business, brand, cause, etc.
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Start with Why
“Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place,
and WHAT can we do to bring our cause to life considering all the technologies and market
opportunities available today?”
― Simon Sinek, Speaker & Author
Why Podcasting?
A podcast provides an alternative media
channel
There are some people who prefer reading blogs. Others prefer listening to podcasts. Often, these are very different audiences.
Source: Platform: Getting Noticed in a Noisy World, by Michael Hyatt
A podcast provides another way for
people to discover you
A podcast gives you visibility in a completely different world—primarily iTunes. Some may stumble onto you in iTunes or at the recommendation of another podcaster.
Source: Platform: Getting Noticed in a Noisy World, by Michael Hyatt
A podcast provides a more intimate way for your fans to engage
with youMost people listen to podcasts using headphones or earbuds. It doesn’t get more intimate than talking directly into someone’s ear. You can communicate with greater nuance than print offers alone.
Source: Platform: Getting Noticed in a Noisy World, by Michael Hyatt
A podcast provides another way to repurpose your
contentIf you are a blogger, you probably have content that can serve as the foundation for your podcasts.
Source: Platform: Getting Noticed in a Noisy World, by Michael Hyatt
Thirty percent of Americans over the age of 12 say they have listened to at least one podcast,
up from 11 percent in 2006.
Source: Edison Research
Podcasting is on the rise,as weekly audio podcast consumption grew
25% year-over-year, from 12% in 2013 to 15% in 2014.
Source: Edison Research
One in Five Weekly Podcast UsersConsume Six or More Podcasts a Week.
Source: Edison Research
What does all this mean?
In a room of 20 people, at least 6 have listened to at least one podcast, and at least 2 are weekly podcast listeners.
Your Customers and Clients
Why We Did It“To Share The BIZ.
Content and Precepts to Our Audience and
Beyond.”
- David Specht Jr.
Why We Did It“To expand the influence of BIZ.
beyond the pages[and reach] of the
magazine and website.”
- David Specht Jr.
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