Blogging for Business: the What, the Why and the How

BLOGGING FOR BUSINESSAICI’s annual conference – 22th June 2009

Content

Blogs? What’s that?

Why should I care?

How should I go about it?

Content

Blogs? What’s that?

Why should I care?

How should I go about it?

Quick facts

Blogs are mainstream

10 years old + 100 millions Worlwide It’s a Media:

Monica gate, war blogs… TechCrunch, The Huffington

Post… Social recognition: “Hey, I’m a

Blogger”

Definition

A ready-built online diary where you can publish content freely

The secret sauce

+Comments

+Trackbacks

+RSS

=

Communit

y

a.k.a.

Blogosphere

Content

Blog? What’s that?

Why should I care?

How should I go about it?

➀ Online presence

➀ Online presence

Success

stories

➁ Build trust

➂ Valuation

➃ Knowledge

➄ Communication 2.0

By mastering a modern, nimble and

powerful tool, you get ready for many

prospects: product launch, fighting

smears, crisis management, etc.

➅ Networking

Offline

Offline

Online

Online

➆ Serendipity

Content

Blogs? What’s that?

Why should I care?

How should I go about it?

➀ Target audience

Who are they?

What are they interested in?

What are their problems?

What ater their misconceptions?

Etc.

➁ Goals

By starting a professional blog my goal is to:

Create brand awareness? Find new customers? Inform? Etc.

➂ Value proposition

➃ Measurement

➄ Budget

➅ IT

Platform Wordpress, Typepad, Blogger…

Registrar Gandi, GoDaddy, Namebay…

Hosting OVH, Infomaniak, Amen…

Blogmaster codeur.com…

Web analytics

Google Analytics

➆ Web design

Good looking Straightforward Simple Easy to load, to navigate, to share… Branded and customized

➇ Content

Unique

Valuable

Compelling

Personal

Correct

Regular

➈ Conversation

On other blogs

On other blogs

On your blog

On your blog

➉ Marketing

Personal branding SEO Syndication Digg-likes Social networks Etc.

Conclusion

What if I have no time, I hate writing, etc.:

Collective blogging White papers, articles… Vlogs: YouTube channel… Networking: Linkedin answers,

forums… Etc.

Youssef Rahouicontact@madmagz.com

+33 1 75 42 30 80

Thank you!