Brand Center : the brand consistency solution [EN]

How to harness the power of digital systems for astronger brand ?

by

of the value of the

brand is based on intangible

assets, such as levels of

awareness, knowledge, and

specific image attributes.

96%

Source: Interbrand

The areas where brands

are used have become

unlimited.

Applications

Brand architecture and its applications

Brand fundamentals

Signage

Digital Advertising

PackagingSales

collateral

Stationery

Office

Architecture Other

Logo, fonts… POS signage

Web platformsPosters, press,

TV

Product packaging

Sales documents

Business cards, letterhead

PowerPoint master

Interior/exterior archi.

charter…

Institutional brand Commercial brand

Uses

Brand

The more stakeholders there are,

the more critical it is to master

distribution of the brand image

Deploying the brand to internal and external users

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brand management

marketing and communication departments, and other departments

network, franchise, international teams...

suppliers, agencies, partners

Controlling consistency and ensuring brand ownership

Goals:

Control consistency of brand image on all types of media.

Ensure that people internally and externally feel ownership for the brand's identity codes.

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| brand center

Integrated brand identity management platform.

Why does it exist?A simple but clever solution for brand management across the company worldwide.

An integrated solution

Centralizes all of your brand collateral in a

single location.

Always delivers up-to-date content.

Facilitates exchange among all users of the

brand.

Assistance• To guide you, examine and analyze your

brand space and meet your goals for raising

brand culture awareness internally and

externally.

A brand platform

Unites all your stakeholders around a common vision.

Activates your brand in your target audiences.

Accelerates people's understanding while making daily work easier.

A global solution

SimpleEven for non-computer specialists

and non-marketers.

ErgonomicEasy-to-use for all.

CustomizableModular / Dynamic.

Managedinvestment

SecureFastEasy to deploy.

Thanks to the Plan.Net Brand Center:

Propagate your brand's identity

codes in real-time.

Achieve economies of scale.

Save time.

Streamline your brand

communication, changes and news.

Handle all the attributes of your

brand and all its applications.

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Share good practices.

Access from anywhere, 24/7, with

complete security.

Handle legal issues and royalties.

Reinforce brand culture awareness

across your target audience.

Create a sense of belonging.

Develop brand imagination and

stimulate innovation.

Distribute Infuse Control

Brand Center fields of application.

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DNAbrand essentials 01

identificationdownload

library

centralization

02

03

best-practices, charters,

campaigns

communication

real-timeupdatesnewsletters 05

updates

management,marketing, other stakeholders 06

collaboration

04multi-supportapplications

derivatives

Your brand

Features.

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Create the optimal scenario for your brand charter.

Multi-mode content presentation: easily downloadable modules,

simplified navigation...

Dynamic content animation.

Customizable navigation experience.

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A proven navigation system.

Ultra high-performance search engine, with

assisted text entry.

Visual navigation with simplified thumbnails.

Common thread for all page levels.

You will access desired content faster than ever before.

Search engine.

Assisted entry with auto-completion.

Results pages with visual preview.

Continuous page and topic indexing.

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Fast. High-performance. Complete.

Integrated notification center.

Administrator-controlled notifications

(alert planning).

"In case I'm away" alert management

for users.

Accessible at all times.

Non-invasive system.

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Receive real-time alerts regarding brand news and important updates.

Download cart.

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Create your own content archive to take with you anywhere.

Create content "packages" while

navigating.

Download files in .ZIP format.

Archive storage.

Also available on tablets.

Take it everywhere.

Facilitates working in groups.

HTML5-compatible content.

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Managing access rights.

Manage user access rights.

Manual or semi-automated user accreditation.

Management of content rights and user licences.

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Protect content and its use.

Country localization.

Choose the language and reuse it automatically in future

sessions.

Management of language characters.

Management of right-to-left reading.

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Deploy your brand internationally, regardless of the language.

Web accessibility.

RGAA (French accessibility label) certification

possible.

Compatible with the most recent and the oldest

browsers (IE6).

Technical standards for development.

Validation of Web accessibility with screen reader.

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Make sure that everyone has access to the same information.

And much more!

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News Downloadlarge files

Brand quiz Brand newsletter Approval workflow Question box / Suggestions

Access statistics Responsive design

History Favorites

facts and figures

about plan.net France.digital. independent. integrated.

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50employees

13 yearsorganic growth exclusively

member of the ‘House of Communication’fully integrated agency model on / off-line

100%independent

5 M€in millions of euros

(annual revenues 2012)

28 officesaround the world

plan.net international

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Mexico CityMexico City

PanamaPanama

BogotaBogota

QuitoQuito

Santiago de ChileSantiago de Chile

MiamiMiami

New YorkNew York

ParisParis

MadridMadrid

MilanMilan

LondonLondon

Bruxelle

s

Bruxelle

s

ZurichZurich

MunichMunich Hambur

g

Hambur

g BerlinBerlin

ViennaVienna

MoscowMoscow

Sao PauloSao Paulo

Buenos AiresBuenos Aires

DubaiDubai

DehliDehli

Singapor

e

Singapor

e

BeijingBeijing

SeoulSeoul

TokyoTokyo

Shangha

i

Shangha

i

SydneySydney

How may I help you ?

Contact me by phone or email and

we will fix an appointment to study

your project together.

+33 (0) 6 33 68 12 84

w.troillard@plan-net.fr

William Troillard, Business Developper, France

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