Brand Hijacking

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Oddball Examples Culled From the Pages of FlickrAugust 3, 2010

Brand Hijacking

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On Flickr.com - Try Searching for a Brand

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Sometimes It's Your Brand On Display

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Sometimes It's Brand Hijacking!

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Kmart

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Cisco

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Amazon

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Avon

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McDonalds

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Pepsi

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UPS

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Apple

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Target

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Chase

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Dell

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Heinz 57

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Kodak

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Your brand is a precious business commodity that can take years -- if not decades -- to blossom into what it is today. So it's baffling to watch so many big brands do little to protect, nurture and promote their own brands on social networks.

Many brands don't see the pitfalls in letting others co-op their brands within the super popular image sharing service known as Flickr. With 25 million+ visitors per month, Flickr is a content publishing powerhouse that brands should not ignore.

One wonders how the CEO's of each of the brands featured in this PPT deck would feel knowing that search engines were steering Internet users to pages like these featuring their prestigious brands in such unusual, odd, funny, sad, sexy, shocking, and sometimes inappropriate ways.

Brand Hijacking - Considerations

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Thank you.

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