Branding: Financial Services Firm

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FixedBrokerage

Fee!YOUR MONEY IN

GOOD HANDS!

Name, Logo & Tagline

Contents:

Company Background

Products

Category Audit

Brand Positioning

Company Background

1994 2002 2011

Established by the Indian Financial

Institution.Rs. 250 million

invested.Member of the

Templeton family.Impact Growth Fund, Rs. 29.9 billion assets.

Counted as a Fortune 500

company.Total assets world

wide of Rs. 300 billion.

“King of the Decade” – Barron’s Magazine.

Profit of 64.3 %.“Top Stock Pick – 10 years” – USA Today

“Best Financial House, 2010” – ICAI

“Most Esteemed Company, 2011” – Wall Street JournalTotal assets world

over of Rs. 840 billion.

Mortgage Insurance, E-

Broking, BSC, NSC, Bonds and Money Market coverage.

STARTED LEADERS PIONEERS

Products

Impact

Impact Gold Gilt Fund

Impact High Growth

Companies Fund

Impact Multiple

Yield Fund

Impact Asia Equity Fund

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CategoryAudit

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

SBI Capital Markets Limited

Powering your ambitious dreams into lucrative realities.

Expert. Experienced. Enabler.

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

Bajaj Capital Limited

Offering you unbiased, well researched need based advice for 45 years.

Always acting in your interest (%)

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

Housing Development Finance Corporation

Sar utha ke jiyo!

With You, Right Through.

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

Birla Global Finance Limited

The single destination to manage your wealth.

Your Dreams. Our Commitment.

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

ICICI Group

Markets on your fingertips

Hum hai nah

Financial Service BrandsNAMENAME

TAGLINETAGLINE

DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING

L & T Finance Limited

Lose your worries. Gain your freedom.

It’s all about imagineering

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Name, Logo& Tagline

Name & Logo

Tagline

YOUR MONEY

IN GOOD HANDS!

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BrandPositioning

Brand Positioning

Impact’s Fixed Low Brokerage: Fee Rs 500/-

SAVING YOUR MONEY IS ALL WHAT WE THINK OF!

Positioning Statement

Impact Yield Fund is the one mutual fund that provides clientele with Low Cost Brokerage Fee because we care about your future.

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Thank You!

Done By:Amrita Beri