Branding Yourself & Your Global CV

Lyon à la Carte Expats Presents

{ Kelly Rigotti

Branding Yourself & Your Global CV

Branding Yourself & Your Global CV

2 Questions

Branding Yourself & Your Global CV

Question 1

What is Web 2.0, social

media, social networking,

Twitter, Facebook and

whatever else you want to

throw at me?

Branding Yourself & Your Global CV

Question 2

Why should I use personal

branding, online

networking or social media

in my professional life?

Before we start…

Me, Myself & I

Before we start…

Google ‘Kelly Rigotti’

Google ‘Kelly Rigotti’

Google ‘Kelly Rigotti’

Google ‘Kelly Rigotti’

What is Web 2.0? Common Definitions of Uncommon Terms

Web 1.0, 2.0 & 3.0

Common Definitions

Web 1.0, 2.0 & 3.0Social Media & Social Networks

Common Definitions

Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated Content

Common Definitions

Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworking

Common Definitions

Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSS

Common Definitions

Web 1.0, 2.0 & 3.0Social Media & Social NetworksUser Generated ContentNetworkingRSSPersonal Branding

Common Definitions

Why Should I Use Web 2.0?

Because…

Why Should I Use Web 2.0?

Because…

Your Personal Brand=

Your Personal Reputation

Why Should I Use Web 2.0?

Because…

Your Personal Brand=

Your Personal Reputation

How do you control that?

Why Should I Use Web 2.0?

8 Steps for Controlling Your Online Brand

Know thyself. (And how others see you.)

Online:• Google Alerts• Yahoo! Pipes• Social Mention• Google.com

Know thyself. (And how others see you.)

Online:• Google Alerts• Yahoo! Pipes• Social Mention• Google.com

Offline:• Ask! (the 360° review,

or more informally)

Know thyself. (And how others see you.)

Know where you’re going.

To create an effective web presence & personal brand, ask yourself:

Know where you’re going.

To create an effective web presence & personal brand, ask yourself:• Who am I?

Know where you’re going.

To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?

Know where you’re going.

To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?• What do I not want people to know about me?

Know where you’re going.

To create an effective web presence & personal brand, ask yourself:• Who am I?• What do I want people to know about me?• What do I not want people to know about me?• What are my goals?

Know where you’re going.

Show where you’ve been.

Get to at least 85% on LinkedIn

Show where you’ve been.

Get to at least 85% on LinkedIn• Last 3 jobs, 10 years or 1 geographic region• Photo• Website• Email address• Groups• +5% for each recommendation

Show where you’ve been.

Get to at least 85% on LinkedIn• Last 3 jobs, 10 years or 1 geographic region• Photo• Website• Email address• Groups• +5% for each recommendationCreate a website to highlight your accomplishments and act as an online CV

Show where you’ve been.

Stick out.

• Try something different on your CV.

Stick out.

• Try something different on your CV.

• Share your CV in an unusual way.

Stick out.

Be two-sided.

Social networking is 10% about you…

Be two-sided.

Social networking is 10% about you…

90% about the other guy.

Be two-sided.

Social networking is 10% about you…

90% about the other guy.

Engage in conversation.

Be two-sided.

Talk to your audience.

Social network use varies according to country:• Brazil: Orkut• France: Viadeo• United States: LinkedIn• Saudi Arabia: Maktoob

Talk to your audience.

Social network use also varies according to target audience:• Goal Setters: 43 Things• Musicians: ReverbNation• Local Connectors: MeetUp• Flickr: Photos and Images

Talk to your audience.

Be consistent.

Be consistent.

• Use your (real) name as your email address

Be consistent.

• Use your (real) name as your email address• Claim your personalized LinkedIn URL

Be consistent.

• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL

Be consistent.

• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name

Be consistent.

• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name• Buy a URL in your name

Be consistent.

• Use your (real) name as your email address• Claim your personalized LinkedIn URL• Claim your personalized Facebook URL• Create a Twitter profile using your name• Buy a URL in your name • Use the same photo, colors, typeface, style &

tone across all medium

Be consistent.

Don’t do anything (online) you wouldn’t want

your boss, your grandmother

or your worst enemy to see.

Google

never

forgets

Set your privacy settings.Check them often.

Many thanks!

Lyon à la Carte Expatswww.lyonalacarte.com

contact@lyonalacarte.com