Brands in social media - Le risposte dei consumatori

Brands in social media

Social media interaction is not age related

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30%

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50%

60%

70%

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100%

18-24 25-34 35-45 45-54 55+ Total

Daily Once a week Once a month Sometimes Almost never

How often do you interact with brands / companies on the social media?

Consumers want brands in social media

Do you think a brand has to have (or needs to) a place in the social media?

Young adults like brands in social media

Do you think you have a better relationship with brands companies present on the social media (when compared to companies not present on the social media)?

Younger adults audience are most impressed by brands being within social media

About the companies you have a relationship with on the social media - do they offer you better services?

Mature audience ready to give feedback

How do you agree with the following statements? Do you think companies should use the social media in order to: Get a feedback about their products / services?

Social media improves communication with clients of all ages

How do you agree with the following statements? Do you think companies should use the social media in order to: Better the communication with clients?

Social media makes good communication tools

How do you agree with the following statements? Do you think companies should use the social media in order to: Communicate the company’s news?

Mature audience appreciate Corporate social responsibility

How do you agree with the following statements? Do you think companies should use the social media in order to: Get involved in the community or to be socially responsible?

60% of 35 – 54 olds for CSR in Social Media

Entertainment not of primary importance

How do you agree with the following statements? Do you think companies should use the social media in order to: Entertain?

Social media might increase sales

How do you agree with the following statements? Do you think companies should use the social media in order to: increase sales?

Social media discounts much appreciated

How do you agree with the following statements? Do you think companies should use the social media in order to: Offer discounts/limited products?

Clients want new ways of communication with brands

Do you think that companies should look for new ways how to interact with clients?