Bringing your Employer Brand to Life

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Bringing your Employer Brand to Life

• Authentic

• Engaging

• Energetic

• Sharable

• Informative

What makes great EB content

• Emotive

• Memorable

• Appropriate quality

• Original

• Distribution

http://casualfilms.com/work/a-joy-to-discover/

http://casualfilms.com/work/a-joy-to-discover/
http://casualfilms.com/work/a-joy-to-discover/

http://casualfilms.com/work/we-mean-energy/

http://casualfilms.com/work/we-mean-energy/
http://casualfilms.com/work/we-mean-energy/

https://vimeo.com/112303606Password: casualfilms

https://vimeo.com/112303606
https://vimeo.com/112303606

http://casualfilms.com/work/when-florrie-came-along-my-car-story/

http://casualfilms.com/work/when-florrie-came-along-my-car-story/
http://casualfilms.com/work/when-florrie-came-along-my-car-story/

http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/

http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/

https://vimeo.com/143355436Password: casualfilms

https://vimeo.com/143355436
https://vimeo.com/143355436

• Audience

• What is it

• Objective

• Background / big picture

• Key message

• Call to action

Things to think about when writing a video brief

• Budget

• Timeframe

• Measurement

• Channels

• Digital marketing

• Environmentals

Nick FrancisCo-Founder / Managing Director

nick@casualfilms.com@casualfilms

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