Building a successful multichannel sales and marketing strategy

Building A Successful Multichannel Sales and Marketing StrategyJon Rudoe, Director of Online, Digital & Cross-Channel, Sainsbury's

The world is Multichannel

Multichannel is very different by category

For Sainsbury’s, the world is very much Multichannel

‘SAINSBURY'S ONLINE

GROCERY SALES HIT

£1B’

For Sainsbury’s, the world is very much Multichannel

‘TOTAL SALES UP 4.6% TO £25B’

The rules of retail are very similar across different channels...

The rules of retail are very similar across different channels...

Use your core assets…

…Before investing in new ones

Understanding the Multichannel customer can be a challenge

Retailers need to think differently about cut through in the social media age

Innovation and experimentation is key

Innovation and experimentation is key

Click & CollecteBooks by Sainsbury’sMobile Scan & Go

Customers increasingly want seamless interaction between channels across multiple devices in multiple locations…

Web HomeStore

…but

Who could have predicted the change from this (2005)...

…to this (2013)

Building A Successful Multichannel Sales and Marketing Strategy

Thank you