Building healthy media relationship

Building  Healthy  Social  Media  

Relationship

Ali  Anani

Explosion  of

People  shall  not  listen  to  you  unless…

I  bla  bla  bla

bla  blammm

??!!

They  trust  you

People  will  trust  you  if  you  buildYOU

Credibility Reliability

Avoid  using  I  instead  of  you-­‐  that  is  showing  concern  for  the  client

Having  built  trust  is  NOT  enough  because

customers  now  do  not  voluntarily  givetrust

to  consultants

They  trust  more  other  clients

Make  people  feel  you  are  a  

Similar  to  stock  markets  people  build  their  trust  and  

do  trust-­‐based  business  on  a  5+3  wave  

1

2

3

4

5

A

B

C

Capitalize

Commit

Classify

CreateConnect

Collect

1

2

3

4

5Commit

Classify

CreateConnect

Collect

This  wave  goes  up  and  down  and  not  in  a  straight  line  

so  that  we  may  evaluate  the  

experiences  gained

Feeling  safe  that  they  dealwith  you  is  a  priority  

safety

That  is  why  you  CONNECT  

about  their  needs  and  then

You  Classify  customers  to  CREATEcontent  that  appeals  to  them  

And  you  COMMIT  yourself  

customers’  genuine  needs  and

Now,  

A

B

C

Capitalize

customers’  concernsThis  way  customers  feel  you  are  

one  of  themCustomers  trust  birds  of  the  same  feather

You  are  ready  now  to  CAPITALIZE  and  CULTIVATE  

1

2

3

4

5

A

B

CCultivate

C ontinue

Capitalize

C ommit

C lassify

CreateC onnect

C ol lect

Trust  Building  P hase Business  Building  P hase

This  perpetual  process  ensures  that

RelevantTimely,  and  

 and  then  an  input  for  the  next  wave