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SportJerseys and Google used an example in Icelandic to explain how Alexanders Osterwalder BMC works.
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Business Model Canvas
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
1.2.
3.
4.
5.
6.
7.8.
9.
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?Íþróttatreyjur til leigu
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Samfélagsmiðlar
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
Sendingar
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
Markaðssetning
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
Áskriftargjald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús Sendingarkostnaður
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun
Eftirfylgni með dreifingu
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun
Eftirfylgni með dreifingu
Vefsíðugerð og viðhald
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Þeir sem mæta á leiki hjá íþróttaliðum
Fullorðnir karlmenn~500 þús á mánuði
Mæta á 10+ leiki á ári
Ódýrari leið til að vera með nýjustu ekta
treyjurnar
Forðast að eiga treyju með leikmanni sem er
skipt í annað lið
Nýr valkostur við að kaupa gervi treyjur
Heimasíða
Sjoppur á leikjum
Miðasölur á netinu
Tölvupóstsherferðir
Leitar auglýsingar á Google
Samfélagsmiðlar
Á leikjunum sjálfum
Birgðir af treyjum
Vöruhús
Dreifikerfi
Yfirumsjón með leigunni
SendingarHreinsun
MarkaðssetningÞjónusta við kúnna
Atvinnumannadeildir
Treyjuframleiðendur
Þriffyrirtæki
Verslanir á leikvangi
FedX
ÁskriftargjaldVöruhús SendingarkostnaðurHreinsun
Eftirfylgni með dreifingu
Vefsíðugerð og viðhald
1.2.
3.
4.
5.
6.
7.8.
9.
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?Google
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Auglýsendur
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Auglýsendur
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Google Adwords
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Auglýsendur
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Google Adwords
Sjálfvirk afgreiðslaBeinar sölur
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Auglýsendur
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Google Adwords
Telemarket / beinar sölur
Sjálfvirk afgreiðslaBeinar sölur
Key Partners Key Activities Value Propositions Customer Segments
Key Resources Channels
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
MOTIVATIONS FOR PARTNERSHIPS:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activities
What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?
CATEGORIES:ProductionProblem SolvingPlatform/Network
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which Customer needs are we satisfying?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?
EXAMPLES:Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creation
For whom are we creating value?Who are our most important customers?
Mass MarketNiche MarketSegmentedDiversifiedMulti-sided Platform
Cost Structure Revenue Streams
CHANNEL PHASES:1. Awareness
How do we raise awareness about our company’s products and services?
2. EvaluationHow do we help customers evaluate our organizations’ Value Proposition?
3. PurchaseHow do we allow customers to purchase specific products and services?
4. DeliveryHow do we deliver a Value Proposition to customers?
5. After SalesHow do we provide post-purchase customer support?
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
TYPES:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertising
FIXED PRICING:List PriceProduct feature dependentCustomer segment dependentVolume dependent
DYNAMIC PRICING:Negotiation (bargaining)Yield ManagementReal-time-Market
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
IS YOUR BUSINESS MORE:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)
SAMPLE CHARACTERISTICS:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope
The Business Model Canvas Designed for: Designed by:
Iteration:
On:Day Month Year
No.
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
TYPES OF RESOURCES:PhysicalIntellectual (brand patents, copyrights, data)HumanFinancial
Customer Relationships
Through which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
Hver sem er sem leitar á netinu á tölvu eða farsíma
Auglýsendur
Ókeypis leitarbar
Ókeypis
Sjálfvirkt í ferlum
Forritarar
Stór gagnagrunnur
Gagnaver
Skalanleiki / Hraði
Forritun Gagnaver
Google Adwords
Telemarket / beinar sölur
Sjálfvirk afgreiðslaBeinar sölur
Borga fyrir hvert klikk uppboðsvefur
@kristjanfreyr
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