Buzzmedia Octagon Keynote

The Power of Social EntertainmentJune 27, 2012

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A Little About Buzzmedia

Buzzmedia’s Intersection

Our Portfolio of Brands

Massive Social Footprint

80Million

Creator of Brand Experiences

+ Matthew MorrisonFoster the PeopleKreayshawnRyan SeacrestJanelle MonaeOthers…

Creator of Brand Experiences

+Katy PerryN.E.R.DGood CharlotteJasmine V.Robin Antin

Creator of Brand Experiences

+CavemanClass Actress

Creator of Brand Experiences

+Kourtney KardashianCiara

Creator of Brand Experiences

+

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The Millennial Generation

When asked “What makes your generation unique?”

=#1

“Technology”

When asked “What makes your generation unique?”

=#2

Of Millennials Visit Entertainment Sites Monthly

99%

31.4 Billion Total Minutes Spent on Social Media

Insatiable Appetite for Pop Culture Passion Topics

Intimate Relationship with Celebrities and Musicians

Bieber tweets “Night Girls” and 29,612 girls reply

What Motivates this Generation?

Source: McCann World Group “The Truth About Youth” 2011

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How To Engage

Re-imagine Branded Entertainment

Branded Entertainment 1.0:Integration and product placement.

Re-imagine Branded Entertainment

Branded Entertainment 2.0:Conversation, relevance, and multiple levels of context.

Re-imagine As Branded Experiences

Provide Highly Programmed Experiences

Energize the Experience

Bring People Together

Enable Discovery

Integrate the 3rd Screen

(which is now the 1st screen)

Add or Create Relevant Value

Yield a Passionate or Emotional Response

Encourage Advocacy

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Wrapping Up

Social media has changed the game

Consumers have intimate relationships with talent

Brands must create experiences fueled by context

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Questions?