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Get tips for using LinkedIn to meet prospects and people who can refer customers. Learn how to make your profile stronger, how to know which groups to join, how to introduce yourself on LinkedIn
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Can You Really Can You Really Generate Leads on Generate Leads on
LinkedIn?LinkedIn?Judy Schramm, CEOProResource, Inc.
Copyright 2012 ProResource, Inc.
You can generateleads on LinkedIn.
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Here’s how to start…
BUILD A BETTER PROFILEThe better your profile, the more willing people are to connect.
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Build a Better Profile
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Best way to getrecommendations?
Give them!
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Join 45-50 groups• 30 in your target market• 10 for the type of work you do• 2-3 local business• 2-3 alumni• 2-3 charity
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LEVERAGE GROUPSWith 2 million groups, you can find a group for any type of people you want to meet.
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Which Groups Do You Join?
Copyright 2012 ProResource, Inc.
www.proresource.com Copyright 2012 ProResource LLC
Check statisticsto see how activethey are…
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FIND THE RIGHT PEOPLEOne-to-one is more effective than one-to-many.
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Who Do You Want to Meet?
• Industry• Employer• Job/Title• Locality• Age• Gender• Income• Personality type• What is their situation?• What problem are they solving?
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Prospects
People who can refer
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Search in Groups…
Use Advanced Search Too…
Company sizeFortune 1000Open LinkMore…Set up alerts!
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Follow the Trail…
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People know people like themselves
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When You Find Someone…
Are they activeusers of LinkedIn?
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How are they using LinkedIn?
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MAKE CONNECTIONSThe size of your network makes a huge difference in how successful you will be.
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Who Do They Know That You Know?
Do you want a personalintroduction?
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If you area member of thesame group,you can send a connect request…
You want to personalize this
message
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We use a 2-step process to make connections:
1.Send personalized connect request2.For everyone who accepts the connection, wait 2-3 days and send a follow-up message
The follow-up message caninclude a URL, email or phone.
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Get Permission To Keep Talking…
• Offer them something – Free report– Webinar– Subscribe to newsletter– Free consultation
• Ask for something– Feedback on project
Then stay in touch!
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Start With 15 Minutes A Day
• One hour a week is enough for many businesses.
• One hour a day is ideal for serious lead generation.
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You can delegate some of this workto an assistant.
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For what it’s worth…
Your assistant can:• Do searches• Send messages• Respond to inquiries• Find interesting discussions
Judy Schramm, CEO
Questions?
27Copyright 2012 ProResource, Inc.
Judy SchrammProResource, Inc.703-824-8482jschramm@proresource.com
LinkedIn: www.linkedin.com/in/judyschramm
Twitter: @proresource
Blog: www.MarketingIdeasYouCanCopy.com
We design LinkedIn lead generationand lead nurturing programs
for B2B tech firms.
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