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"P.S. I love you. Get a free email account." on HotmailHotmail
AcquisitionTag:
* Hotmail added a footer on every single email sent via Hotmail.
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"Tagging friends on photos" on FacebookFacebook, Inc.
EngagementTag:
Facebook's growth team figured out"tagging friends on photos" works most for engagement (and even resurrection).
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"Twitter's landing page optimization" on Twitter.comTwitter, Inc.
ActivationTag:
* 15% conversion rate 3 years ago* 10%+ 1.5 years ago* 6%+ now; "Less is more." There are only "sign in" and "sign up".
3 years ago
1.5 years ago
now
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"Congratulations! You are top 5%!" on LinkedInLinkedIn
RetentionTag:
* Translate the number of users to "attractive" number for engaged users. LinkedIn's focuses on making engaged users more engaged, not making in-active users understand its value.
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"Find Friends" on Path - (iOS)Path, Inc.
ViralityTag:
* "Suggestions" are selected based on direct suggestion by friends and # of mutual friends.
If the invitee is unknown,
Add message with voice; text
App invitation
Message
* Friends on Facebook and AddressBook are categorized into "Friends/Content on Path" and "All (other) Friends."
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"Invite a Friend" on Path - (iOS)Path, Inc.
ViralityTag:
* "Top Friends" are selected based on same "Family Names" and interaction on Facebook.
* "All Friends" are all of your friends on both Facebook and AddressBook.
If the invitee is unknown,
Add message with voice; text
App invitation
Message
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"Send link to your mobile device" on Path - (iOS)Path, Inc.
AcquisitionTag:
Desktop Mobile
Path User Potential Path User
* Track activation by specifying why new user started using Path.
Download
* Input your mobile phone number into your "Setting"
New Path UserExisting Path User
* Phone # input on Inviter's landing page.
* Phone # of new user.
* Track acquision.
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"Sign up form added on landing page (though it's mobile-fisrt app" on Path - (iOS)Path, Inc.
ActivationTag:
Previously
Now
Dave Morrin's Answer on Quora:
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"Import your AddressBooks" after being connected with someone - (Web)LinkedIn
ViralityTag:
When successfully connected with someone, LinkedIn asks you to import AddressBooks from many social (emailing products).
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Engage to take action by "social-actioned" message - (Email)LinkedIn
RetentionTag:
Send message when your connection have event to engage and make the user take action for this social-actioned event.
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Start tracking before signing-up - (Landing Page)Intercom
ActivationTag:
Make installation easy and start tracking before signing-up. This helps activation rates much bigger.
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Make sharing quote easy- (Web)Quora
ReferralTag:
Make sharing to social media easy to make more traction.
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