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Shifting Gears

Five Steps to Accelerate Your Business Success.

T: @Centricity360 #SHLearn

Agenda

• Background.• Challenges to Business Growth Today.• Areas of Importance.• Shifting Gears Workbook – from Review to

Success.• Centricity360.• Questions.

Background – Centricity360

Centricity360 = The Co-Driver

Background – Shifting Gears

• Experience – Built around years of working with entrepreneurs and businesses.

• Canadian Association of Management Consultants.

• Sandler Sales Training.• Milton Chamber of Commerce.

@centricity360 #SHLearn

Challenges to Business Growth Today

• Failing to plan, regularly.• The right people – delegate and trust.• Time Management• Welcoming change - Business conditions continually change

– Keeping up with the market.• Technology in business (Systems and processes) and in

product Innovation• $ - Cash flow and financial management.• Mining the gold mine - What's the fastest way to grow your

business today?

Business Growth: Areas of Importance

• Marketing: The “selling things”.• Operations: The “making things”. • Human Resources: The “people” part of the

business.• Finance: The “enabler” of the business.

The Start Line#shlearn

Workbook

1st Gear - Review

• Company Assessmento Internal/External

• Front Office AuditoMarketing, Sales and Biz Development, Customer

Relations.• Technology and Innovation• Business Direction and Growth Strategy

1st Gear - Review

SWOT - a good overall view of your business in a visual and concise manner.- Strengths (+) and Weaknesses (-)

internal.- Opportunities (+) and Threats (-)

external.

Questions: What's are your strengths?What do you do better than others?Unique capabilities?

Examples:Human resourcesUSPStrong partner relationships

Questions:What are your weaknesses?What do your competitors do better?What improvements?

Examples:Funding problemsUnder staffedPoor processes

Questions: What trends or conditions may positively impact you?New opportunities?

Examples:New product line or partnership.

Questions:What trends or conditions negatively impact you?What are your competitors doing better than you?

Examples:Flood of cheaper products on the market.

WNTBAWhat Needs to be Addressed?

• After SWOT:oWhat needs to be addressed?o Implications if not addressed.o Opportunities if addressed.

2nd Gear - Vision

• A goal is a broad primary outcome.• Golden Rules of Goal Setting: Motivate,

SMART, Writing, Action Plan and Stick 2 It!• How much would you like to grow your

business this year? Next year?• BHAG• Mission, Vision and Values.

I want to grow my consulting business.

I will acquire 3 new clients for my consulting business.

I will measure my progress by how many new clients I bring on

Ask current clients for referrals, launch a social media campaign and network.

Adding new clients to my business will allow me to grow business and increase revenue.

I will have 3 new clients within two months.

SMART Goal: I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.

3rd Gear - Strategy

• Create strategies and tactics to fulfill goal, broad primary outcome.

• A strategy is the approach you take to achieve a goal.

• A tactic is a tool you use in fulfilling a strategy.• Break larger goals into smaller, more

manageable chunks.• The importance of ROI.

3rd Gear - StrategyI will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.

Referral Process

Social Media Strategy

Networking

RECONR (Remember, Evaluate, Change, Opportunity, Next Steps, Referral)

LinkedIn – Daily searches and connection.Blog content post to Twitter.

Business After Hours

10 RECONR calls – 1 referral

30 minutes per day resulting in one meaningful connection

Connect with three meaningful networkers and ask for referrals.

Driven by ROI

Understanding ROI – All marketing strategies should be subject to ROI.

4th Gear – Execute

Mapping out the course and direction.Why have an action plan?• Brings clarity to your vision.• Idea to reality• Who is responsible?• How are you going to take action?• Right thing at the right time.• Put timelines on everything

Business Growth:• Referrals

Richard May 31st 2014

Business Growth:• Social

Media

Richard May 31st 2014

5th Gear - Success

Milestones – Check points• The purpose of setting milestones is to

monitor your progress and ensure you stay on track.

• Measure your milestones – measure your progress.

• Change direction

5th Gear - Success

Business Growth

April 30th 2014

3 new clients 2 new clients Time management issues, consider hiring a virtual assistant

Summarize

• 1st Gear – Review – SWOT• 2nd Gear – Vision – SMART Goals• 3rd Gear – Strategy and Tactics• 4th Gear – Execute – Action Plan• 5th Gear – Success - Milestones

The Finish Line

Centricity360

• One on One with Clients. The Co-Driver.• Services:

o Internet Marketing strategies.o Online selling techniques.o Increase customer value.o Value added technologies.

• Develop strategies and tactics to produce results.

Questions

Richard Boltonrbolton@centricity360.comwww.centricity360.comTwitter: @centricity360

"Success is not final, failure is not fatal: it is the courage to continue that counts."~Winston Churchill

Thank You