Cew sbux-613

Christopher WoodwardBRAND Development

06.13.14

national brands

1994 - 1999

2000

2001 - 2011

2012 - 2013

Progressive experience in strategic branding, product development andmarketing communications

Promoted multiple national brands

Goal has always been the same—create value for consumer and company

Value delivered: Based on experience and expertise such as…Starting with…

Advertising

Digital

Product

Retail

Strategy

such as…Starting with…

Meyer Corporation | Communications Director | 2001 - 2011

Sales of Circulon gourmet cookware—a $70 millionbrand—had fallen flat

Challenge Action Result| |Strategy

Through consumer insights, repositioned brand and built new narrative

Meyer Corporation | Communications Director | 2001 - 2011

Challenge Action Result| |Strategy

New positioning resonated with Circulon consumers, resulting in a 14% sales lift

Challenge Action Result| |

Meyer Corporation | Communications Director | 2001 - 2011

Strategy

Meyer Corporation | Communications Director | 2001 - 2011

Increased unaided brand awareness by generating210 million annual impressions across TV, Print and Digital

Advertising

http://bit.ly/1fSerQV

Meyer Corporation | Communications Director | 2001 - 2011

Retail

Increased consumer engagement and sales by developing interactive monitors at Macy’s

Based on consumer insight, collaborated with Business Development in modifying and developing new French Presses—the brand’s number one sales item

Product

Meyer Corporation | Communications Director | 2001 - 2011

Delivered a $25 million/ 10% margin/100+ SKU Star Wars product line by overcoming operational delays and low resources

Product

Applause, Inc. | Senior Brand Manager | 1994 – 1999

Meyer Corporation | Communications Director | 2001 - 2011

Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app

http://bit.ly/1i9JFCb

Digital

Email

SMS/MMS On Device

Mailer

T-Mobile | Segment Marketing Manager | 2012 - 2013

Generated 5 million CRM impressions in building salesand reducing churn for Mobile Internet business

Digital

I have many more examples on how I can help build company and brand

But let’s talk about and how I can help

you continue its journey as a world-class brand.

Christopher Woodward

Kirkland, WA

707.694.0973

cew0013@gmail.com

Linkedin.com/in/cwoodwardmarketing/