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A look at the core leadership philosophies of Patagonia founder, Yvon Chouinard, that have made the company successful and in turn helped change the world
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letmypeoplego
surfingon yvon chouinard
letmypeoplego
surfing
careerleadplay
my career
climberblacksmithenvironmentalistsurferfly fishermankayakerbusiness ownerfather
YVON THEN
YVON NOW
270+ million in sales
1,000 employees
Fortune’s 100 best companies
1% for the planet
people lead
INTEGRITY
actionsproducts
natureculture
AUTHENTICITY
employeesproduct line
utilityconsumers
SIMPLICITY
products
question
quality
process
TRANSPARENCY
values
actionsolutions
influencer
COMMUNITY
employeespartners
consumers
holistic
go play
we are ourcore consumer.
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