Citycell market analysis

• Submitted to Iffat Tarannum

• Presented By:• Salehin Rahman Khan-14101197

Citycell low share

Company Name:

Company History

• Citycell (Pacific Bangladesh Telecom Limited) is the oldest mobile operator of Bangladesh. It is the only mobile operator in the country using CDMA and EVDO technology. As of January 2016, Citycell's total mobile subscriber base is 0.867 million. Citycell is currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom. It is the smallest mobile operator of Bangladesh in terms of subscribers.

Control Crietria

Control Criteria

Budgets Employees

Employees Control

• Satisfaction:• Not satisfied properly

• Turnover • The turnover rate is high as the company is reducing the numbers

of employees every year

• Absenteeism • Employees are losing interest as a result they are less focused

Budget Control

• Cost:• The cost is Managable

• Output • People are losing interest from citycell and the output rate is lower

than expectation

• Sales• Sales is low

Collecting Information

Information

Statistical reports

Personal observatio

nOral

reports

Written reports

Collecting Information

• Personal Observation:• Articles from Internet• Reading the newspaper about company’s market share

• Statistical Information• Reading from company’s annual reports

Current Situation

• World operator rank by connections : 258th

• Market Share : ≈4.5%

Corrective Actions

• Use GSM instead of CDMA

Popularity of GSM

Corrective Actions

• Coverage Improvisation • Cover the Coastal and Border Areas and St.Martin Island

Citycell Coverage

Corrective Actions

• Give Old Customers the Chance to have sim at low cost

Gannt Chart