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China Internet trends and statistics. Updated in May 2013. Get the full version here: http://ciw.me/ccii2013
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Copyright © 2013 All rights reserved CIW
China Internet Watch .com
CIW China Internet Insights
2013 Abridged Version
China Internet news, trends and stats
1
Copyright © 2013 All rights reserved CIW
China Internet Watch
A Division of incitez
CONTENT LEVEL: Introductory
2 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Content
• China internet users • China online applications • China website statistics
3 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
CHINA INTERNET USERS Characteristics of China Internet users
4
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Overall Internet Users and Penetration Rate
111 137 210
298
384 457.3
513.1 564
8.5% 10.5%
16.0%
22.6%
28.9%
34.3%
38.3%
42.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
0
250
500
750
1000
2005 2006 2007 2008 2009 2010 2011 2012
Netizens Penetration Rate
Million
China Internet Watch Source: CNNIC, Jan 2013
5 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 6 China Internet Insights 2013
China Will Have Nearly Twice the Number of Internet Users as the U.S. and Japan�
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Source: BCG, 2012
China Internet Watch Source: BCG, 2012
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 7 China Internet Insights 2013
China Internet Watch Via Economist
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
How Likely Are Non-Internet Users Go Online
17.5%
16.3% 17.0% 13.4% 17.5%
14.3% 10.2% 9.3%
65.0% 69.5%
72.9% 77.3%
0.0%
20.0%
40.0%
60.0%
80.0%
Jun-2011 Dec-2011 Jul-2011 Dec-2012
Will/Maybe Not sure Never/May Not
China Internet Watch Source: CNNIC Jan 2013
8 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Reasons of Not Using Internet
30
16 10
34
4
35
15
5
33
8
36
14
4
33
8
42
15
4
27
12
66
11
2
13
23
0
20
40
60
80
Know nothing about computer
No equipment Cannot get access to the Internet
Having no time Too old or too young
Surely be online Maybe online Hard to say Maybe not Surely not be online
China Internet Watch Source: CNNIC, Jan 2013
%
9 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Mobile Internet Users and Penetration Rate among All Netizens
50.4
117.6
233.4
302.74
355.58
419.97
24.0%
39.5%
60.8% 66.2%
69.3% 74.5%
0.0%
20.0%
40.0%
60.0%
80.0%
0
150
300
450
600
2007 2008 2009 2010 2011 2012
Mobile Internet Users Penetration Rate
Million
China Internet Watch Source: CNNIC, Jan 2013
10 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 11
Province Netizens (Million)
Penetration Rate
Growth of Netizens
Ranking of Penetration rate
Ranking of Netizens Growth
Beijing 14.58 72.2% 5.8% 1 27
Shanghai 16.06 68.4% 5.3% 2 29
Guangdong 66.27 63.1% 5.2% 3 30
Fujian 22.8 61.3% 8.5% 4 23
Zhejiang 32.21 59.0% 5.5% 5 28
Tianjin 7.93 58.5% 10.3% 6 18
Liaoning 21.99 50.2% 5.1% 7 31
Jiangsu 39.52 50.0% 7.2% 8 25
Shanxi 15.89 44.2% 13.1% 9 13
Hainan 3.84 43.7% 13.6% 10 12
Xinjiang 9.62 43.6% 9.1% 11 21
Qinghai 2.38 41.9% 14.7% 12 9
Hebei 30.08 41.5% 15.9% 13 7
Shaanxi 15.51 41.5% 8.6% 14 22
China Internet Watch
China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez 12
Chongqing 11.95 40.9% 11.9% 15 16
Ningxia 2.58 40.3% 24.5% 16 1
Shandong 38.66 40.1% 6.7% 17 26
Hubei 23.09 40.1% 8.5% 18 24
Inner Mongolia 9.65 38.9% 12.9% 19 14
Jilin 10.62 38.6% 10.0% 20 20
Heilongjiang 13.29 34.7% 10.2% 21 19
Guangxi 15.86 34.2% 17.2% 22 4
Hunan 22 33.3% 13.6% 23 10
Tibet 1.01 33.3% 12.7% 24 15
Sichuan 25.62 31.8% 14.9% 25 8
Anhui 18.69 31.3% 17.9% 26 3
Gansu 7.95 31.0% 13.6% 27 11
Henan 28.56 30.4% 10.6% 28 17
Guizhou 9.91 28.6% 17.9% 29 2
Yunnan 13.21 28.5% 15.9% 30 6
Jiangxi 12.67 28.5% 16.5% 31 5
China Internet Watch
China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Average Weekly Online Time (Hours)
18.7 20.5
0.0
8.0
16.0
24.0
2011 2012
China Internet Watch Source: CNNIC, Jan 2013
13 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
CHINA ONLINE APPLICATIONS Top 3 online applications: IM, search engine, and online music
14
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
China Internet Users by Applications
467.75 451.1 435.86
372.99 371.83
335.69 308.61
275.05
250.8 242.02
233.44 221.48
220.65
149.25 111.67
83.27 34.23
12.70% 10.70% 13.00% 17.10%
14.30%
3.50%
23.50%
12.60%
2.00%
24.80%
15.20%
33.20% 32.30%
3.20% 0
28.80%
-14.50% -20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
0
50
100
150
200
250
300
350
400
450
500
Total Users (Million) Penetration Rate Annual Growth
15 China Internet Insights 2013
China Internet Watch Source: CNNIC, Jan 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Online Shopping Users and Usage Rate
193.95
242.02
37.8%
42.9%
0.0%
12.5%
25.0%
37.5%
50.0%
0
100
200
300
400
2011 2012
Online Shopping Users Usage Rate Million
China Internet Watch Source: CNNIC, Jan 2013
16 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Online Payment Users and Usage Rate
166.76
220.65
32.5%
39.1%
0.0%
10.0%
20.0%
30.0%
40.0%
0
100
200
300
400
2011 2012
Online Payment Users Usage Rate
Million
China Internet Watch Source: CNNIC, Jan 2013
17 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Travel Booking Users and Usage Rate
42.07
111.67
8.2%
19.8%
0.0%
5.0%
10.0%
15.0%
20.0%
0
50
100
150
200
2011 2012
Travel Booking Users
Usage Rate
Million
China Internet Watch Source: CNNIC Jan 2013
18 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Mobile Weibo Users and Usage Rate
138.9
202.41 38.5%
48.2%
0.0%
12.5%
25.0%
37.5%
50.0%
0
75
150
225
300
2011 2012
Mobile Weibo Users Usage Rate Million
19 China Internet Insights 2013
China Internet Watch Source: CNNIC, Jan 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
CHINA WEBSITE STATS Top websites of online video, B2B, B2C…
20 China Internet Insights 2013
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
China Top 5 Online Video Sites �by Total Time Spent (Million Hours)
291
406
474
569
698
Tudou.com
TV.sohu.com
V.QQ.com
iQiyi.com
Youku.com
China Internet Watch
Source: ComScore Aug 2012
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
Top Chinese News Portal
6.23
4.79
2.62
1.62 1.39 1.36 1.28 1.09 1.01 0.94
2.6% 2.0% 1.1% 0.7% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4%
Daily Reach (Million Users) Daily Reach (% of Chinese Netizens)
Source: iResearch
China Internet Watch
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
China Search Engine Market Share
Baidu 78.60%
Google China
8% Sogou 3.10%
Soso 1.50%
Youdao 0.30%
Others 0.90%
China Internet Watch Source: Enfodesk
Copyright © 2013 All rights reserved CIW China Internet Watch A Division of incitez
http://ciw.me/ccii2013 Get the full version (65 pages) here:
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