Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013

Conversion Rate

OptimizationPaul RyazanovDirector of business development

Oct 22th, 2013

Promodo at a Glance

Why it is Important

One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more.

Play with your headers – showcase how easy, fast and secure signup process

is

Headers and CTA buttons needs to be relevant and showcase service

value

Simplify signup process as much as possible

You may ignore Password confirmation field these days

Integrate other relevant services for the sign up. Don’t challenge visitors with

username.

If you have a big form with many fields – let them fill it step by step with option

to skip if possible

Showcase in advance any required fields – suggestions how to fill will be useful

Highlight the field upon selection

Do a real time error check. Highlight fields and use clear error

message.

Show case differences in packages only.Play with the positions of the plans.

Show case benefits with a long term offers

Showcase value that customer would get on payment page

Showcase other users

that’s already part of the service

Use feedbacks with photos, industry leaders

and corporate logos to convince visitors

Make the payment instruction clear and transparent. Will my credit

card get charged immediately or its really — I mean REALLY free trial.

Play with buttons, colors, sizes. Typically – CTA colors needs to be

opposite to background.

CTA message — is the final

step to the Conversion

Account activation by email – it’s a

great barrier for your project

At least add an option to changeemail address and resend the

verification code. Alternative verification steps are very much needed

What Next?

In God we trust. Everything else we test.

Thank you!

Oct 22th, 2013