Converting free text into standardised values - A brief introduction to Normalator

Normalator – a brief introductionEloqua AppCloud

Normalator Overview

Cloud Connector developed by CRM Technologies

Focuses on one of the most common data maintenance tasks - converting free form text into a standardised list of values

This is the process of Data Normalisation

Normalisation

A common use is conversion of Job Title into meaningful values for segmentation, targeting & reporting

Traditionally a function run by our data team as a service to clients

Can now be done by Normalator…

Normalisation - Example

C-level

Finance

Stevens

js@crmtechnologies.com

John

CRM Technologies

Chief Financial Officer

Job Level

Job Function

Chairman

C-Level

Director

Manager

Specialist

Consultant

Technician

Other

Job Levels

Commercial Management

Finance

Customer Services

Human Resources

Information Technology

Purchasing

Sales

Marketing

Job Functions

Normalator

Contact Fields

Normalator

This is just one example of how Normalator can be used

For a more detailed overview have a look at Andrew Freeman’s presentation at the Eloqua Road To Revenue event last November:

http://marketingoperations.crmtechnologies.com/?p=299

CRM Technologies Ltd.

@crmtechnologies

facebook.com/crmtechnologies

marketingoperations.crmtechnologies.com

Get in touch for more information

Tel: 01256 399800