Creating Winning Facebook Marketing Strategies

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Dave Kerpen

Creating Winning Facebook Marketing

StrategiesBuilding, Engaging, & Monetizing

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Agenda (In US EST):

11.55 – 12 pm

12 pm – 12.40

12:40 – 12:45

12:45 – 1 pm

Introduction

Dave Kerpen Presentation

Facebook Program Update

Attendee Q&A

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• 8 Ways to Succeed on Facebook

• 5 Brands Succeeding on

Facebook

• What’s New on Facebook

What’s In Store:

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Warnings AboutFacebook:

1) Social media is not free.

2) Social Media will not bring you instant

results.

3) Social media cannot make up for a bad

product or service.

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Like is the New Link

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It’s Not About You…

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8 Ways to Succeed on

Facebook

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1. listen first and never stop listening

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2. think – and act –like your customer

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3. compel your customers to be your first fans

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4. respond quickly to all bad comments

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5. respond to good comments too

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6. share stories(they’re your social currency)

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7. inspire your customers to share

stories

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8. use facebook ads for greater impact

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5 Brands Succeeding on

Facebook

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*Likeable client

1. The Pampered Chef*

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Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to “like” your Facebook page first.

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*Likeable client

2. restaurant.com*

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Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.

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3. Oreo

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Lesson: Share lots of photos, and ask your fans to share photos. Facebook’sPhotos remain the most viral feature of its platform.

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4.Vitamin Water

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Lesson: Find the resources to respond to your fans questions and inquiries.

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5. Boloco

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Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors.

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What’s New on Facebook

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Groups

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Questions

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Video Chat

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Thank You/ Grand Prize/ I Love Feedback

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Engage with me @DaveKerpen on

Twitter

Ask us questions @

Facebook.com/LikeableMedia

Or, email me anytime

dave@likeable.com