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‘‘SexytariatSexytariats’ & the s’ & the
ICGE ICGE peeps! peeps!
Have you Have you been been
paying paying attention?attention?
VOILAS..VOILAS..MARKETINMARKETIN
GG
To To segment or segment or
not to not to segment? segment? That is the That is the question.question.
Customer Customer VERSUS VERSUS
ConsumerConsumer
100 100 100 100 100
200 200 200 200 200
300 300 300 300 300
400 400 400 400 400
500 500 500 500 500
‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps100 points100 points
Green Eyes.
ANS.
Nadine Dafrawy(inherited from her father
‘Khaled Dafrawy’)
Back
‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps200 points200 points
Engaged to be married.
ANS.
Salma Salem.(Recently engaged over the summer of 2009 to Ahmed
Esmat)
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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps300 points300 points
The only sexy-tariat that does not go to
this school.
ANS.
Noheir Khairy.(Enrolled in the
German University in Cairo)
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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps400 points400 points
The number of councils in the marketing
linkage.
ANS.
Three!1.MPR2.CSM3.CAA
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‘‘Sexytariats’ & the Sexytariats’ & the ICGE peepsICGE peeps500 points500 points
This is the ... year that ICGE remains as a
renowned conference
ANS.
10 YEARS BABY!
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Have you been paying Have you been paying attention?attention?100 points100 points
Secretariats are trying hard to eliminate this
phobia from delegates.
ANS.
Glossophobia(which has been ranked the 2nd biggest phobia
world-wide)
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Have you been paying Have you been paying attention?attention?200 points200 points
True or false?Pepsi has the biggest
market share under the category of soft drinks.
ANS.
FALSE!(Coca-Cola possesses a
bigger share than that of Pepsi WORLDWIDE)
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Have you been paying Have you been paying attention?attention?300 points300 points
Santa Clause was intertwined with which
famous product?
ANS.
Coca-Cola.
Back
Have you been paying Have you been paying attention?attention?400 points400 points
This form of advertising associates with the subconscious
mind.
ANS.
Subliminal Advertising.
Back
Have you been paying Have you been paying attention?attention?500 points500 points
This prominent figure in business influenced the field of ‘marketing’
by pulling public stunts in attempt to promote the
multinational company Virgin Megastore.
ANS.
Richard Branson. (whom started to pursue his
career at the young age of 16!)
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VOILAS..MARKETINGVOILAS..MARKETING100 points100 points
The first BASIC essential of the marketing mix.
(if you don’t know this we will kill ourselves!!!)
ANS.
PRODUCT PRODUCT PRODUCT!
(can also be a service or a person)
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VOILAS..MARKETINGVOILAS..MARKETING200 points200 points
Advertising is a sub-segment of …?
ANS.
Marketing (DUH!)
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VOILAS..MARKETINGVOILAS..MARKETING300 points300 points
Day to day products usually use a(n)… pricing strategy.
ANS.
Economy pricing(remember the Wal-Mart
Video?)
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VOILAS..MARKETINGVOILAS..MARKETING400 points400 points
This method of distribution caters to
highly tailored products with minimal
reach.
ANS.
Exclusive distribution.
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VOILAS..MARKETINGVOILAS..MARKETING500 points500 points
Who is the owner of this statement?
“It is better to tell your public the truth since they are bound
to find out anyway…”
ANS.
Ivy Lee.(Father of public relations)
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To segment or not to To segment or not to segment?segment?100 points100 points
Dividing people into homogenous attributes.
(the vocabulary may be a bit much but we will create a penalty if you don’t know
the answer to this!)ANS.
MARKET SEGEMENTATION(it is too challenging to segment an entire market remember???)
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To segment or not to To segment or not to segment?segment?200 points200 points
Focuses on ‘why’ and ‘lifestyle’.
ANS.
Psychographics.
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To segment or not to To segment or not to segment?segment?300 points300 points
This type of segmentation stated
that 20% of your sales are 80% of your
customers.
ANS.
The Behaviorist segmentation.
(focuses on the usage of the products)
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To segment or not to To segment or not to segment?segment?400 points400 points
1. Gender2. Age3. Income4. Ethnicity5. Educatio
nANS.
Demographics.(keywords: who &
structure)
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To segment or not to To segment or not to segment?segment?500 points500 points
A local newspaper uses this method of segmentation.
ANS.
Geographic.(because it is LOCAL!)
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Customer VERSUS Customer VERSUS ConsumerConsumer100 points100 points
To create an image in the consumers mind towards the product.
ANS.
Positioning.
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Customer VERSUS Customer VERSUS ConsumerConsumer200 points200 points
The final most important process in which
marketers try to achieve related to perception.
ANS.
Retention.(The first 3 stages include;
exposure, attention & selection)
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Customer VERSUS Customer VERSUS ConsumerConsumer300 points300 points
Research shows that the first direction
potential consumers are drawn to.
ANS.
Upper right.
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Customer VERSUS Customer VERSUS ConsumerConsumer400 points400 points
I purchased an iPod but decided to give it to a friend as a present.
What am I?
ANS.
I am a customer.(my friend is the consumer)
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Customer VERSUS Customer VERSUS ConsumerConsumer500 points500 points
The number of stages in the consumer decision process.
ANS.
SIX!(Need recognition Information
Search Evaluation of alternatives Purchase Post Purchase
Consumption & Divestment)
Back
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