Customer Acquisition

Acquiring Customers That Stick

CUSTOMER ACQUISITION

It’s all about…• Acquiring Customers• Retaining Customers

LEAD BY EXAMPLE• Set a goal to get 50 customers FAST!• Become your own customer!• Facts tell, stories sell (Personal

testimonials)• Start a conversation• This is your business – don’t wait for

someone to do it for you• ASK for what you want

• Every 10 customers = $100 bonus

• Milestone Bonus – every month!

• Get to 20% commission on products

• “Lock in” SVP Customer Points

Get to 50 Customers. FAST!

Get to 50 Customers. FAST! EXAMPLE 1:

5 MontaVida Customers + 5 Edge Customers = 15 CPs

Commission (10%) = (5 X $4) + (5 X $6) = $50/mo

EXAMPLE 2:25 MontaVida Customers + 25 Edge

Customers = 50 Customers

Commission (20%) = (25 X $8) + (25 X $12) = $500/mo

PLUS… $250 Milestone Bonus = $750/mo TOTAL

Equivalent to $15 per customer per month!!That’s TRIPLE the profit per customer

WHO ARE YOUR CUSTOMERS?• Family & friends• Work associates• Organizations• Recreational associates• School associates• People you do business

with • People who owe you • People who love you

Always add to your List

3 CUSTOMER CATEGORIES

RED APPLES

• People who are very approachable and easy-going

• These people are easy, they love you, and they usually say YES!Spend 80% of your time here

GREEN APPLES

• People who have questions and are willing to help but need more information

• Answer 3 questions, then determine if the customer is serious or wasting your time

• Refer them to your Personal Website for more informationSpend 20% of your time here

ROTTEN APPLES

• People who are negative and will not support you

Spend 0% of your time here

EMOTION vs. LOGIC

• Acquire customers using emotion• Offer your products and services

from the heart• Establish a sense of loyalty by

building or leveraging relationships

EMOTION vs. LOGICUse the magic words of emotion…

“I need a huge FAVOR.”

“TRY one of my products or services.”

“Please HELP me out.”

FAVOR

HELP

TRY

People support causes based on emotion, not logic.

THE POWER OF SAMPLING

• 35% of people who sample a product will buy

• 20% of those who try a product will become IMRs $Real Customers = True Residual

Income

SAMPLING MADE EASY

• SIMPLE. REPEATABLE. TEACHABLE.

• Sampling will build your customer base

• FREE with 5!

“FREE WITH 5”

• Customers AND Reps eligible

• All referrals track back to Rep

• Customers get their own referral URL

Do you drink coffee? This is the best tasting coffee I’ve ever had. Try it! It’s MontaVida with MCT oil.

CUSTOMER CONVERSATIONS

smartbuilder.5linx.com

Have you ever tried 5 Hour Energy? One of my company’s products is Hi5 Fuel, and it’s amazing. Try it!

CUSTOMER CONVERSATIONS

smartbuilder.5linx.com

Do you drink protein shakes? 5LINX has Hi5 Lean. It’s the best tasting shake I’ve ever had. Try it!

CUSTOMER CONVERSATIONS

smartbuilder.5linx.com

ATTITUDE IS EVERYTHING

Speak with EXCITEMENTHave a sense of URGENCY

Be SERIOUS & PROFESSIONALGet residual income the rest of your life

YOU HAVERESIDUAL BILLS.

WHY NOT HAVE RESIDUAL INCOME?

Cross-market 5LINX services to your existing customers!

MOBILE MARKETING SYSTEM

Text your RIN to 55255

(555444 in Canada)

You get MMS automatically with Platinum Discount Network.

BUSINESS CONVERSATIONS

“If I can save you money on your ______ bill can we do business together?”

“All I need is a copy of your bill and our experts will analyze it and see how much we can save you.”*

*Complete and submit the LOA and monitor the

progress.

DO POWER HOURS!

• Produce volume• Create a winning environment• Help your entire organization

SW, SW, SW, N

Some Will,Some Won’t.

So What!Call the NEXT Red Apple!

RETAINING CUSTOMERSLet’s talk about…

RETAINING CUSTOMERS• Customer retention is just as

important as customer acquisition• It is always easier to keep a

customer, so invest the time in it

WHICH CUSTOMERS STICK?• SATISFIED customers• Customers who USE the

product or service• Customers who are loyal to

YOU• Customers you build a

relationship with

RETAINING CUSTOMERS

• Check status in your VO personal customer report• Follow up with customers to ensure satisfaction• Ask for Referrals

RETAINING CUSTOMERS

Little things make a HUGE difference• Thank you cards• Holiday cards• Birthday cards• Follow-up calls

Are they enjoying the

service?Are there

other products or

services that could benefit

them?

REMEMBER…• Make sure your WHY is strong• Your goals:– PSVP qualified (minimum)– 50 & 100 Customer Club

• Practice obtaining residential and commercial customers

• Work with your team – together everyone achieves more!

Acquiring Customers That Stick