Customer Discovery - Launchpad Week CDMX Fintech 2016

Customer DiscoveryIdentifying your core

audience

Launchpad Week CDMXFintech EditionCiudad de México 2016

Claudio Cossio@ccossio

R&D at Nearsoft Inc

Product Development

User Acquisition

Monetization

www.nearsoft.com

@ccossio

Audience

Designer

Developer

Marketer

Entrepreneur

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Discovery

Introducing your product to the world

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Moments

Enable flow from the WANT to the GET.

It is a small part of human behavior.

It is what makes us human.

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Senses Acts

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Basic Sensors

Touch

Smell

Taste

Sight

Hearing

Sound is very powerful

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Perception

The NEEDS your product fulfills.

What they WANT.

How to GET it.

Understanding is what is perceived.

Value PropositionWhat is your Unique Selling Point?

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Let’s work!Fill out the Canvas.

3 minutes - customer.

3 minutes - product.

Discuss it with your peers.

Keep it, we will come back to it ;)

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Interviews

Get in front of the “potential” client/user.

Learn to ask the “wrong” & “right” questions.

Difference of Problem & Solution validation.

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Validate the problem

Is it a real pain?

Do they want SOMEONE or SOMETHING to solve it?

Does the problem affect their life/business?

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Validate the solution

Is the user willing to invest in your solution?

Does the problem affect their life/business?

Can this be solved with out your product?

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InsightsAssets the user is putting in your product:• Time• Data• Effort• Social Capital• Money

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Look out for!

Complexity hides the problem of sensory confusion.

Ambiguity hides meaning.

Simplicity is not clarity.

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Let’s work!4 minutes - 3 Questions to validate the problem.

4 minutes - 3 Questions to validate the solution.

Interview your peers.

Don’t be shy……

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DATAMarket data - Mattermark

Socialmedia - Twitter/Linkedin/FB Pages/G+

Pulse on the market -Yellow pages / Newspapers

Benchmarking - Angel/F6S

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Socialmedia

Twitter - running pools on #.

FB pages - consumer oriented.

meetup.com & G+/Google Groups - communities.

Linkedin - B2B oriented

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Tools

Mattermark - online business.

CBInsights - venture capital.

Yellow Pages - current pulse.

Newspapers - classifieds.

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angel.co / F6S

Benchmarking

Trends in your industry

PR Pushes.

New hires ;)

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User Research

Develop Empathy

Understand a person’s mind

Hear them

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Tools

www.featur.me

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Let’s work!

Share a Data channel that worked.

Share a Data channel that sucked.

Questions ?Make me work hard ;)

Thank you!

Claudio Cossio

ccossio@nearsoft.com

@ccossio