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Deck title: "Direct Marketing News: What We're Up to."Session title: "Social Media Strategies that Work."
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Direct Marketing News:What we’re up to
Allison Schiff, web editor
allison.schiff@dmnews.com
@oschiffey
@dmnews
Twitter Tuesdays
FB Timeline project
The team
YouTube
Direct Marketing News socials #s
Also …
• Monthly competitive analysis
• Small monthly catch-up meetings, just with colleagues on the brand to discuss new & ongoing initiatives
• Larger, company-wide meetings to share knowledge, etc.
Challenges. How to …
• Strike the right tone
• Avoid repetitive posts
• Keep the conversation alive
• Brand our reporters without infringing on their “personal” social lives
Fin
:)
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