Demand and preferences analysis of tarpaulin [recovered]

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“DEMAND AND

PREFERENCES OF PP/HDPE TARPAULIN”

FOR FOGLA GROUP

Presented ByABDUL MOID

Abdul MoidGEETA INSTITUTE OF MANAGEMENT &

TECHNOLOGY, KANIPLA, KURUKSHETRA

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COMPANY INTRODUCTIONFOGLA GroupEstablish in 1972.An ISO certified company.Company having annual turnover up to 1500 cr.(2009-10).

Head office in Kolkata. It is Group of Companies.

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A R Stanchem Pvt.Ltd.

A R Sulphonate

Pvt.Ltd

Bhagirathi Packaging Pvt

Ltd

Jumac Manufacturing

Pvt. Ltd.

Sai Fertilizers Pvt Ltd

KAMAKHYA (INDIA) LTD

Sai Industries

Pvt Ltd

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VISION & MISSION

FOGLA GROUP is committed focused attention in chosen field of business towards customer's satisfaction.

To make significant contributions to the Industry at large.

Continue to innovate processes, products and services to provide value for money in all activities.

The Group visualize in developing next generation products, which will enable them to stay ahead of competition in the times to come.

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COMPANY PRODUCTS

Chemical (LABSA 90% & 96% )

HDPE/PP Woven Sacks Bags

Jute and Textile

Machinery

Fertilizer SSP/NPK

Detergent Powder, Cakes & Bars

Jute Shopping Bags

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NEW PRODUCT LINE (PP/HDPE TARPAULIN)

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OBJECTIVES OF STUDY

To understand the demand and preferences of customers towards Tarpaulin in Local market.

To give information regarding the requirement of machines and technical specification of tarpaulin making machines.

To understand Tarpaulin making process. To procure quotation of these machines. To know the work force, area required and

power etc. for tarpaulin making plant.

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RESEARCH METHODOLOGY

Data Collection: Primary (questionnaire and PERSONAL

INTERVIEW) and

Secondary(magazines, websites and other such sources.)

Degree of research question: Exploratory study

Research Environment : Field StudyTools Used for Data Analysis: Table, chart &

graph.Sampling Area: Kolkata (Tripalpatti & Dalhousie

area.)Population : Wholesalers & Retailers.Sample Size : 20 (14 Wholesalers & 6 Retailers)Sampling Technique : Convenience Sampling

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LIMITATION OF STUDY

The research was conducted in a very small area.

Time factor was also important for me. I had limited time for the

research, for which a full-fledged report was insufficient for me.

The customer filled the questionnaire mostly in careless manner, so it

was difficult to make them hold for time.

The sample size is also very small, that is why analysis on the basis of

such small sample survey is not correct.

All the work has been done in some limited areas of Kolkata so the

finding should not be generalized.

Secondary data has also its own limitation.

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TARPAULIN DEFINITION

The word “Tarpaulin” is combination of two words “Tarp”

which means tarred canvas and “Palling” which means fabric,

used to cover objects. HDPE/PP TARPAULIN

High density polyethylene (HDPE) tarpaulin is a product with

multiple end uses. HDPE tarpaulin is excellent for covering

products, thereby protecting them from moisture and dust and

can be used as a protective covering in sectors like agriculture,

infrastructure, and automobiles and also as tents, floor spreads,

as a cover for machinery, etc.

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ADVANTAGES OF PP/HDPE TARPAULIN

Light-weight Clean and Hygienic No Chemical reaction Strong Tensile Strength Ease of handling  Water proof  Can be manufactured in desired colors. Attractive printing etc.

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USES OF PP/HDPE TARPAULIN Uses in Construction works. To cover construction machinery during monsoon. Use as plastic tents, floor spreads. Uses in Spice industry. Uses in Pound Siding. As a Chemical-resistant covering. Transportation Uses. Children's recreational attractions. Covers for oil wells and mining drill holes. Automotive insect screen. To cover sport grounds and pools As a cover in Chemical, Petrochemical, Fertilizer Industry etc.

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TARPAULIN MAKING PROCESS

Tape Extrusion

Weaving

Laminating

Slitting/Cutting/Rewinding

Heat Sealing/Welding

Tarpaulin Finishing and Packaging

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CAPACITY OF PLANT

Capacity: 3,000,000 M/year (300 days), based on 1000 Denier, 7.5 M Width, 10 x 10 (Warp x Weft/sq. inch),30 micron LDPE each side laminated, weight 1021.25 g/M

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TECHNICAL SPECIFICATIONS OF PP/HDPE TARPAULIN MAKING MACHINE

Machinery Required: 1 set PP/HDPE FLAT YARN MAKING MACHINE 8 sets CIRCULAR LOOM 1 set UNFOLDING REWIND UNIT 1 set SINGLE SIDE LAMINATION MACHINE 1 complete set PE TARPAULIN MAKING EQUIPMENT

Including: 2 sets ADJUSTABLE UNWINDER 1 set 3-HEAD HOT AIR WELDING MACHINE 1 set PLATFORM 1 set SAVING CANVAS MACHINE 1 set AUTO PNEUMATIC FABRIC EYELET MACHINE 1 set AUTO CUTTING MACHINE 2 sets HEMMING MACHINE 2 sets AUTO EYELET MACHINE 1 set 15 HP AIR COMPRESSOR

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LABORS REQUIRED

 Operator Shift Total Flat Yarn Making Machine 5 persons 3 15

persons Circular Loom 6 persons 3 18 persons Unfolding Machine 2 persons 1 2 persons Lamination Machine 4 persons 2 8

persons PE Tarpaulin Making Equipment 5 persons 3

15 persons Technician 3 persons 3

9 persons---------------Total direct labors required: 67 persons 

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HORSE-POWER REQUIRED:

Flat Yarn Making Machine @ 300.0 kW x 1 set = 300.0

kW Circular Loom @ 5.5 kW x 8 sets = 44.0 kW Unfolding Machine @ 16.0 kW x1 set = 16.0 kW Lamination Machine @ 200.0 kW x 1 set = 200.0 kW PE Tarpaulin Making Equipment @26.8 kW x 1 set =

26.8

kW ------------- Total Horse-Power required: 586.8 kW

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RAW MATERIAL REQUIRED:

High Density Polyethylene: 6352.5 kg/day 6352.5 kg/day x 300 days/year = 1905750

kg/year = 1905.75 tons/year LDPE Lamination grade: 4578.75 kg/day 4578.75 kg/day x 300 days/year = 1373625

kg/year = 1373.25 tons/year

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FACTORY SPACE REQUIRED:

About 3000 M2 (30 M x 100 M) for raw material stock, weaving area and processing area.

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DATA ANALYSIS

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TYPES OF TARPAULIN SOLD BY WHOLESALERS & RETAILERS

HDPE/PP30%

Both70%

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SATISFACTION LEVEL AFTER SELLING THE TARPAULIN

Fully Satisfied

SatisfiedNeutra

l

Dissatisfied

Fully Disstisfied

0

2

4

6

8

10

12

9

11

0 0 0

Respondents

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1st 2nd 3rd 4th 5th 6th 7th0

2

4

6

8

10

12

14

16

12

7

10 0 0 0

5

9

5

10 0 0

34

12

10 0 00 0

2

13

23

00 0 0

4

15

100 0 0

12

12

5

0 0 0 01

4

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Customers Selection Criterion perceived by Wholesalers and Retailers

Price

Quality

Size

Color

Life

Thickness

Offer

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COLOR PREFERENCE OF CUSTOMERS REGARDING TARPAULIN

1st 2nd 3rd 4th 5th 6th0

2

4

6

8

10

12

14

1616

4

0 0 0 00

8

5

3 3

12

7

5 5

10

2

0

23

8

5

0 0

34

76

01

5 5

1

8

Blue Mixer Yellow Green White Black

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AFFECT OF WEIGHT & SIZE ON DEMAND OF TARPAULIN

Yes30%

No45%

Don't Know25%

261st 2nd 3rd

0

2

4

6

8

10

12

14

16

18

20

20

0 00

20

00 0

20

Best Season for Tarpaulin

RainySummerWinter

Ranking

No

. o

f R

esp

on

de

nts

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% SALES IN THESE SEASONS

0-2525-50 50-

75 75-100

0

5

10

15

20

Rainy Summer Winter

0

0

12

8

0

16

4

0

17

3

00

Rainy Summer Winter

281st 2nd 3rd 4th 5th

0

2

4

6

8

10

12

14

16

18

20

11

6

2

0 0

5

12

2

0 0

4

2

14

0 00 0 0

19

10 0 0

1

19

Main uses of Tarpaulin

ShelterProtectingConstrutionPound SidingAds Sheet

Ranking

Resp

on

den

ts

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70%

30%

Way of procuring Tarpaulin by Wholesalers & Retailers

DirectThr. Whole-salers OnlineBrokers

30

1st 2nd 3rd 4th 5th0

2

4

6

8

10

12

14

16

18 17

3

0 0 01

109

0 0

2

7

11

0 00 0 0

15

5

0 0 0

5

15

Payment System followed by Wholesalers and Retailers

Cheque

Bank Trans-fer

Cash

Credit Card

Online Payement

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Own Search70%

Thr. Other Supplier15%

popularity15%

Awareness about Tarpaulin Manufacturer

321st 2nd 3rd

0

2

4

6

8

10

12

14

16

18

20 19

10

1

14

5

0

5

15

Wholesalers & Retailers Criterion for procuring Tarpaulin

Low PriceQualityRegularity

Ranking

Resp

on

den

ts

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FINDINGS It is clear from survey whether wholesalers and retailers they

sell mostly PP/HDPE Tarpaulin. So, Demand of PP/HDPE tarpaulin is huge in the market.

Mostly Wholesalers And Retailers are satisfy with the present features of Tarpaulin. It denotes that there is tuff competition.

Main factor of buying Tarpaulin is depend on its price. There is no effect of Weight on Demand of Tarpaulin. Blue, mixer etc color is mostly prefer by the Customer. Best Season for PP/HDPE Tarpaulin is Rainy and there is huge

sale in this season. Wholesalers procures direct through Manufacture, whereas

Retailers through Wholesalers mostly. They come to know, mostly, about Manufacturer by their

own search.

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SUGGESTION

As I conducted survey on local market , therefore the findings are only indicates local market Demand. But actually there is huge demand in all over the India and company should produce the product keeping in mind all Indian market.

There is a tuff competition in the market. So, Company should more care about the features of the product.

Pricing policy should be make with more care because mostly customer consider price differences.

Company can have many promotional tools as competitor are using less.

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CONCLUSION

From the survey it can be conclude that there is huge demand of PP/HDPE Tarpaulin in the Local market as well as whole national market. Company can enter into the market with best feature, best pricing policy and having best promotion tools. As company already in the plastic packaging industries it is also an advantages.

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QUERY