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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
Denmark Tire Market Forecast & Opportunities , 2021
© TechSci Research
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P r o d u c t O v e r v i e w
Product Definition
Global tire supplier Michelin defines tire as, “A precisely engineered assembly of rubber,chemicals, fabric, and metal, designed to provide traction, cushion road shock andcarry a load under varying conditions.”
Classification According to Vehicle Type
Vehicle Segment Sub-Segment Customer Segment
Passenger Car
Hatchback
IndividualsSUV/MPV
Sedan
Light Commercial VehicleLight Trucks (upto 3.5 Tons)
Transportation & Logistics, Small Medium Enterprises (SMEs)
Light Buses (upto 3.5 Tons)
Medium & Heavy Commercial VehicleMCV (3.5–16 Tons)
Transport Companies, Logistics & Cargo
HCV (over 16 Tons)
OTR (Off-the-Road) Vehicle
Agricultural EquipmentFarming, Mining & Quarrying
CompaniesMining Equipment
Industrial & Construction Equipment
Two-WheelersMopeds
IndividualsMotorcycles
© TechSci Research
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T a b l e o f C o n t e n t s
S. No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Denmark Tire Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value & Volume
4.2. Market Share & Forecast
4.2.1. By Vehicle Type (Passenger Car (PC), LCV, MHCV, 2W, OTR)
4.2.2. By Company
4.2.3. By Region
5. Denmark Passenger Car (PC) Tire Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Vehicle Type (Hatchback, SUV/MPV and Sedan)
6. Denmark Light Commercial Vehicle (LCV) Tire Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type (Light Trucks and Light Buses)
© TechSci Research
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T a b l e o f C o n t e n t s
S. No. Contents
7. Denmark Medium & Heavy Commercial Vehicle (M&HCV) Tire Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type (MCV and HCV)
8. Denmark Two-Wheeler Tire Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type (Mopeds and Motorcycles)
9. Denmark Off-the-Road (OTR) Tire Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1.By Vehicle Type (Agricultural Equipment, Mining Equipment and Industrial & Construction Equipment)
10. Import-Export Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Growing Winter Tire Penetration
12.2. Increasing Use of Electric Vehicles & High Performance Tires
© TechSci Research
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T a b l e o f C o n t e n t s
S. No. Contents
12.3. Rising Automotive sales
12.4. Growing Internet Penetration Leading to Increased Online Tire Sales
12.5. Growing Market for Chinese Tires
13. Policy & Regulatory Landscape
14. Denmark Economic Profile
15. Competitive Landscape
15.1. Yokohama Danmark A/S
15.2. Bridgestone Danmark A/S
15.3. Michelin Gummi Compagni A/S
15.4. Continental Daek Danmark A/S
15.5. Pirelli Deutschland GmbH
15.6. The Goodyear Dunlop Tires Danmark A/S
15.7. Toyo Tire Europe GmbH
15.8. Hankook Tire Company Ltd.
15.9. Vredestein Nordic AB
15.10. Cooper Tire & Rubber Company
16. Strategic Recommendations
17. About Us & Disclaimer
R e s e a r c h M e t h o d o l o g y
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© TechSci Research
Baseline Methodology:
For the study, TechSci Research has gathered information through primary research surveys with leading tirecompanies operating in Denmark, and subsequently verified information from major dealers/distributors ofautomobile tires in the country. We also put through an exhaustive search of credible paid databases such asBusiness Week, Factiva, Hoovers, etc., including our internal database. Our team of analysts has thenprudently evaluated all the collected information and presented the same in chronological order to depict ameaningful and clear picture of tire market in Denmark.
While compiling the data, we have also cross checked all the collected information from multiple sources anddata warehouses, so as to present the most accurate and precise information of the concerned industry. Weuse innovative business model that focuses on improving productivity, which ensuring creation of high-qualityreports. The reports are prepared with in-depth primary research, followed by exhaustive secondary research.
Primary Research – Companies Dealers & Distributors Interviewed Few of Sources of Secondary Research
S. No. Company Dealers & Distributor Names
1. Michelin Denmark
2. Bridgestone Danmark
3 Continental Danmark
4. Nordisk Tyre Importer
5. Goodyear Dunlop Tires Danmark
6. Euromaster Danmark
S. No. Secondary Sources
1. Danish Tire Council
2. Danish Vehicle Import Association
3. Stat Bank Denmark
4. European Union
5. World Bank
6. United Nations
R e s e a r c h M e t h o d o l o g y
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© TechSci Research
For the preparation of Denmark tire report, bottom-up model has been used, which has been later cross validatedby using top down approach.
Vehicle Sales & Fleet Size
The basic data points needed for the analysis of Denmark tire market are the historical, current and forecast figuresfor vehicle sales and fleet size. The data for vehicle sales and fleet size has been extracted through varioussecondary sources and credible data portals. TechSci Research has also maintained a database for vehicle sales andfleet size for each vehicle segment (passenger cars, light commercial vehicles, medium & heavy commercialvehicles, two-wheelers, & off-the-road vehicles), which is regularly updated through various primary researchsurveys and secondary sources such as automotive associations & government publications.
Tire Demand
Replacement Tire Sales
Replacement tire demand of a particular country is directly dependent on the country’s vehicle fleet size andhistorical vehicle sales. The replacement demand is therefore extracted by multiplying the vehicle fleet with thereplacement tire ratio, which is obtained by conducting a series of surveys with car owners to understand thefrequency of tire replacement as it varies for different countries depending upon factors such as road conditions,climate, economic and regulatory policies applicable in a country. The replacement ratio is expressed as apercentage. For example, in case of passenger cars, replacement ratio is considered to be 100% if four tires arereplaced per vehicle per year.
Example for passenger car replacement tire demand calculation:
Passenger Car
Fleet Size
(Volume)
XReplacement Ratio
(%)X No. of Tires =
Replacement
Tire Demand
X X X% X X = X Tires
The calculated replacement tire demand data is further analyzed by TechSci Research through Delphitechnique i.e. multiple rounds of telephonic interviews were conducted with tire companiesdealers/distributors in Denmark. The information thus gathered through primary interviews was cross-verifiedthrough industry experts and secondary sources such as annual reports and paid databases to arrive atmeaningful results.
R e s e a r c h M e t h o d o l o g y
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© TechSci Research
Tire Trade (Import & Export)
TechSci Research has analyzed tire imports in Denmark. The data has been gathered through governmentagencies and credible paid databases. The total tire trade has been segmented in accordance with belowmentioned HS codes:
HS Code Description Tire Type
XXXX Motor Cars Passenger Car Tire
XXXX Bus or Lorries Tires Commercial Vehicle Tire
XXXX Motorcycle Tire Two-Wheeler Tire
XXXX Tire Having a "Herring Bone"
OTR Tire
XXXX Tire Having a "Herring Bone"
XXXX Tire Having a "Herring Bone"
XXXX Tire Having a "Herring Bone"
XXXX Tire Having a "Herring Bone"
XXXX Agriculture Tire
XXXX Construction/Industrial Tire
XXXX Construction/Industrial Tire
XXXX Others Other Tires
The import figures for each vehicle type (Passenger Car, Commercial Vehicle, Two-Wheeler, & OTR) havebeen depicted in Value (USD Million).
Forecast
For forecasting the numbers, we have used time series analysis along with regression analysis, followedby judgmental analysis.
I n d u s t r y B r i e f
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Tire Market in Denmark to Surpass € 380 Million by 2021
Rising automobile sales, expansion of automobile fleet and favorable government policies to increase demand for tires inDenmark over next five years
According to TechSci Research report, “Denmark Tire Market Forecast and Opportunities, 2021’’, tire market in Denmark isprojected to cross € 380 Million ($ 435 Mn) by 2021 on the back of the country’s reviving automobile sector, increasingautomobile sales, expanding automobile fleet and implementation of favorable government policies. Moreover, rapidlygrowing construction industry in Denmark is expected to fuel demand for M&HCV & OTR vehicles over next five years, whichis expected to positively influence the country’s tire market over the next five years. In addition, anticipated increasing indemand for passenger cars on account of rising per capita income is also expected to augment demand for passenger cartires during 2016 - 2021.
During 2011-2015, automobile sales in Denmark grew at a CAGR of around 15%, with unit sales in the country increasingfrom 0.21 million units in 2011 to 0.24 million units in 2015, resulting in expansion of the country’s automotive fleet(including passenger cars & commercial vehicles) from 2.68 million units in 2011 to 2.83 million units in 2015. Among severalglobal tire companies such as Continental, Michelin, Bridgestone, Yokohama, etc., selling their tires in the country,Continental accounted for the largest volume share in Denmark tire market in 2015, followed by Michelin.
“Expanding vehicle fleet size in Denmark positively influenced demand for tires from replacement segment during 2011-2015. The passenger car tire segment is expected to be the fastest growing segment in the coming years and is anticipated togrow at a CAGR of more than 4% during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research,a research based global management consulting firm.
“Denmark Tire Market Forecast and Opportunities, 2021” has evaluated the future growth potential of Denmark tire marketand provides statistics and information on market size, structure and future market growth. The report intends to providecutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report alsoidentifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Denmark tiremarket.
S a m p l e D a t a - S n a p s h o t
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© TechSci Research
Denmark Tire Market Size, By
Value (USD Million), By Volume
(Thousand Units), 2011-2021F
1 2 3 4 5 7 8 9 10 11 123 5 7 9 11
15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Million) Volume (Thousand Units)
Denmark Tire Market Share, By
Company, By Volume, 2015-2021F
10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30%
2015 2016E 2017F 2018F 2019F 2020F 2021F
Yokohama Bridgestone Michelin
PC, 25.00%
CV, 25.00%OTR,
25.00%
Two Wheeler, 25.00%
Denmark Tire Imports
Share, By Vehicle Type,
By Value, 2014
Denmark Tire Market Share, By Region, By Volume, 2015-2021F
10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30%
2015 2016E 2017F 2018F 2019F 2020F 2021F
Midtjylland (Central Denmark Region) Hovedstaden (Capital Region of Denmark)Syddanmark (Region of Southern Denmark) Sjaelland (Region Zealand)Nordjylland (North Denmark Region )
Denmark Passenger Car Tire Market Size, By Value (USD
Million), By Volume (Thousand Units), 2011-2021F
1 2 3 4 5 7 8 9 10 11 123 5 7 9 11 15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Million) Volume (Thousand Units)
PC, 25.00%
CV, 25.00%OTR, 25.00%
Two Wheeler, …
Denmark Tire Exports
Share, By Vehicle Type,
By Value, 2014
Denmark Passenger Car Tire Market Share, By
Vehicle Type, By Volume, 2011-2021F
33% 33% 33% 33% 33% 33% 33%
34% 34% 34% 34% 34% 34% 34%33% 33% 33% 33% 33% 33% 33%
2015 2016E 2017F 2018F 2019F 2020F 2021F
Hatchback SUV/MPV Sedan
Denmark Two Wheeler Tire Market Size,
By Value (USD Million), By Volume
(Thousand Units), 2011-2021F
1 2 3 4 5 7 8 9 10 11 123 5 7 9 11
15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Million) Volume (Thousand Units)
© TechSci Research
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R e p o r t O r d e r i n g
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About Us
TechSci Research is a global market research and consulting company with offices in US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving
productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-
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industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation
of the opportunities available in the market.
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Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.
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